Kelly Lafferman Joins WebSolvers as Principal, Strategy and Development

Central Florida Marketing & Operations Veteran Brings Experience to Prominent Digital Communications Firm

Kelly Lafferman, Principal of Strategy and Development

Kelly Lafferman, Principal of Strategy and Development

Orlando, Fla. (January 10, 2012)—Kelly Lafferman, a marketing, branding and communications executive in Central Florida, recently joined WebSolvers, a digital design and development firm as Principal of Strategy and Development.

In this role, Lafferman will build a marketing, branding and communications practice area that enables WebSolvers to provide more strategic services to clients. Lafferman brings nearly two decades of experience to the company.

“When a client hires WebSolvers, they are looking for a partner to help find digital solutions to their business needs, new sales, positioning in the marketplace and client retention,” said Matt Certo, President of WebSolvers. “Kelly’s addition to our team now enables WebSolvers to provide both the strategy and the implementation that clients need to compete in a marketplace that’s constantly changing.”

“Kelly’s addition to our team now enables WebSolvers to provide both the strategy and the implementation that clients need to compete in a marketplace that’s constantly changing.”

With Kelly as a partner, WebSolvers becomes an expanded digital service firm, one that blends the best of marketing, branding, communications and engagement solutions with the company’s core services which include custom web design and development, research/strategy, mobile apps and design, internet marketing, hosting and maintenance services as well as custom application development.

“It has become abundantly clear that our clients want and need the various elements of their marketing mix to converge on a digital platform. WebSolvers has the expertise to do just that, and I’m delighted to have the opportunity to help the organization grow not only our business, but the business of our customers as well,” added Lafferman.

Most recently, Lafferman served as the Vice President of Marketing for Tavistock Group, where she provided strategic oversight of marketing efforts and directed internal agency operations.

“…I’m delighted to have the opportunity to help the organization grow not only our business, but the business of our customers as well.”

Prior to joining Tavistock, Lafferman served as the Vice President of Brand Management for CNL Financial Group, Inc. In this position, she developed, implemented and enforced company-wide brand strategies.

From 1996 – 2001, Lafferman worked for RDV Sports in a variety of marketing and business operations roles for the Orlando Magic, Orlando Solar Bears, Orlando Miracle and RDV Sportsplex.

Raised in Central Florida, Lafferman has made it a priority to give back to the community, serving as a past chair and current executive board member for UCP of Central Florida. In addition, she presently serves on the board of directors for the Central Florida Sports Commission and various non-profit committees.

Lafferman earned her bachelor’s degree in Communications from Florida State University. She currently resides in College Park with her son, Ty (14) and daughter, Ava (10).