Web Strategy

  1. What You Should Expect from Your Web Site

    If your Web site is e-commerce driven and you would like to sell more, it can be quite easy to set goals and expectations for your Web site:  you simply want to move more units of whatever you are selling.  Consumers are growing increasingly comfortable with the idea of buying commodity products online.  As such,…

  2. (Really) Defining Your Audience

    One of the first (and most obvious) questions to talk about within Web project teams surrounds the nature of the target market.  Who is your audience?  You will find this question at the top of most questionnaires and planning briefs used by agencies because it’s extremely important.  If you don’t know the preferences of your…

  3. Defining the “Good” in a Good Web Site

    How do you define a good Web site?  You may know it when you see it.  You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about…

  4. Three Steps Toward a Mobile Web Site

    In our recent post, Going Mobile: What it Means for Your Web Site, we discussed the reasons for needing a mobile Web site. If you’re thinking about mobilizing your Web site, you may wonder what goes into making its content readily available on mobile devices.  In all likelihood, the user experience that someone has sitting in…

  5. Googled: The End of the World as We Know It

    It’s not uncommon to hear Google’s company name discussed in the vein of superlatives.  Google’s products have become so ingrained in our society and culture that the company is often referred to as “the most revolutionary in the history of commerce” or “taking over the world.”  In his new book entitled Googled:  The End of…

  6. Search Engines: A Framework for Understanding

    Do you struggle with getting your arms around how search engines work?  You’re not alone.  With this diagram and a few pointers, we’re hopeful that you might be in a better position to succeed with search marketing.  Keep in mind that while this is a framework and a methodology for understanding, it is not intended…

  7. The Linchpin in Web Projects

    Seth Godin’s new book, Linchpin, challenges and encourages readers to be indispensable.  Failing to do so, he states, is to risk having a job that is sent to a cheaper source of labor–either to other people, a machine, or a combination of the two: “If we can put it in a manual, we can outsource…

  8. 10 Internet Marketing Musts in 2010

    As the year 2010 is in full swing, it’s hard to believe how things have changed in recent years.  Internet marketing tools and strategies have come along way since 1995, the year WebSolvers began.  Back then, the idea of just building a Web site was a fairly exotic concept. Google had yet to be founded…