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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Technology

  1. What Can Businesses Learn From Advertising Agencies Using TikTok?

    Discover the Possibilities  The clock is Tiking… is your business Toking? By now, you’ve likely noticed that many companies have yet to get established on TikTok. We have a feeling that’ll change. Remember the days of questioning if getting on platforms like Facebook and Instagram was the right move? Today, the thought of neglecting to reach your audience via social is…

  2. Does Your Small Business Need a Chatbot?

      Chatbots for Small Business  Siri and Alexa’s not–so–distant cousin – the chatbot – could be the team member you need. Often seen at the bottom of a webpage as a pop-up window or on a company’s contact page, chatbots conduct online convos with customers. Unlike us humans, bots are ready to go day and night, rest-free to provide solutions to customer problems. Small businesses are increasingly implementing the reliable form of artificial intelligence (AI) and often, consumers are pleased…

  3. WordPress Website Security Tips During COVID-19

    COVID-19 has forever changed the ways of the World Wide Web. It’s no surprise that we’ve seen a spike in screen time since the start of the pandemic and the digital space is seeing an increase in activity and personal information. Just as we’re spending more time on the web, hackers have taken advantage of new opportunities for cybercrime. Phishing threats have skyrocketed since March, and companies are experiencing as many as 1,185 attacks per month….

  4. Apple Commercial: The Relatable Approach

    Perhaps you’re a skeptic of the latest Apple commercial, and with as much attention as Apple has received, you’re not alone if you’re second-guessing their motives. The hit commercial has been viewed more than any other video posted on Apple’s YouTube account. In fact, it has more than doubled their second highest video, one that…

  5. Notes on the Evernote Smart Notebook

    Matt and I use Evernote to take, organize and search for previously taken notes. Evernote keeps your notes in the cloud, so they’re available anywhere that you have access to the internet. The Evernote Smart Notebook is a snazzy moleskine designed especially for Evernote, containing special paper to allow for the use of auto-cropping and…

  6. What is Responsive Web Design?

    When users started browsing web sites (originally designed for a standard computer monitor) on mobile phones and tablets, some funny things happened. In short, they didn’t work. Sites built using Flash animation became invisible and sites with larger images were hardly useful at all. And while some web sites could be “pinched” and zoomed, that…

  7. Chargify Product Review

    One of the highest aims for any sales-minded organization is to build a stream of recurring revenue.  Over time, traditional businesses like cable companies, self-storage facilities, and garbage haulers have prevailed by selling subscriptions to services.  Instead of selling singular products (think about a door-to-door vacuum cleaner salesman) where the transaction is typically “one and…

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