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Search Engine Optimization and Marketing

  1. Content is King, but You Must Master It.

    A Web site’s content is critical to its success.  It is so important, actually, that the saying ‘content is king’ has become a cliche.  Whether your Web site sells machine parts or legal services, it is the content–not necessarily the design or layout–that drives much of its value in the eye of your users. Content…

  2. 10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…

  3. 3 Keys To Writing Effective Search Engine Copy

    It’s been well-established that Search Engines like Google tend to look favorably upon fresh and original content when providing users with relevant search results.  A user that is searching for “office furniture” should be presented with results that contain Web pages where that search phrase is dense within the copy. But there’s a fine line. …

  4. Googled: The End of the World as We Know It

    It’s not uncommon to hear Google’s company name discussed in the vein of superlatives.  Google’s products have become so ingrained in our society and culture that the company is often referred to as “the most revolutionary in the history of commerce” or “taking over the world.”  In his new book entitled Googled:  The End of…

  5. Meta Tags Are Out…At Least In Google’s Eyes

    Google recently announced that meta tags, the part of a Web page that accommodates keywords, are no longer being supported.  Google’s recent post confirmed what many already suspected:  meta tags aren’t so important.  For a bit more of a breakdown, check out this video from Matt Cutts, a Google Software Engineer, who explains the situation:

  6. Search Engines: A Framework for Understanding

    Do you struggle with getting your arms around how search engines work?  You’re not alone.  With this diagram and a few pointers, we’re hopeful that you might be in a better position to succeed with search marketing.  Keep in mind that while this is a framework and a methodology for understanding, it is not intended…

  7. SEO is a Journey, Not a Day-trip

    The early age of the search engine optimization trade (think 1996) was a simple time.  The number of Web sites on the Internet was much smaller (meaning less competition for search results) and the rules of the game were pretty straight-forward:  put up a page, insert a few relevant keywords, submit your site to the…

  8. Google: Getting to the Top

    Almost every day I entertain the question of how one can snatch a number one listing on Google for a particular keyword or keyphrase. As anyone who has worked with search engines know, this is not at all a simple answer. There are too many variables to consider in terms of industry, stature in the…

  9. Google goes Chinese

    In a strange coincidence, it has officially been announced today that Google is going to self-censor certain aspects of its index in China as it moves to officially enter the unstoppable force that is China’s economy. What makes it so eerie for me is as I was reading The Search, which discusses Google’s impact on…