Marketing Strategy

  1. Should I Consider Email In My Marketing Plan?

    It’s been over four decades since email was first created. Through the years, it’s evolved into being the King within a marketer’s deck of cards. Before we get into the nitty gritty of why email is so essential to your marketing plan, it’s best to explain how it has impacted us from past to present. Presently,…

  2. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and…

  3. K.I.S. and Tell: Why Keeping it Simple in Marketing is Crucial to Connect with Your Customers

    To really drive the point home, this blog post should be less than 100 characters and take less than 8 seconds to read. Sounds ridiculous, right?! That’s the average attention span of the majority of your marketing audience these days. Could you be boring or losing your audience with overthought marketing messages, long-winded copy, or…