Internet Marketing

  1. Albert Einstein & Web Statistics

    “Not everything that can be counted counts.”  –Albert Einstein It is true that one of the great blessings of online marketing is the fact that so many things can be measured.  Tools like Google Analytics track hundreds of data points–how many visitors visit your site, what they click on, what sites refer them to you,…

  2. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”  The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.  Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  3. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  4. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.  Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…

  5. Content is King, but You Must Master It.

    A Web site’s content is critical to its success.  It is so important, actually, that the saying ‘content is king’ has become a cliche.  Whether your Web site sells machine parts or legal services, it is the content–not necessarily the design or layout–that drives much of its value in the eye of your users. Content…

  6. How Kittens Can Heighten Internet Security

    Many people don’t recognize the word ‘captcha’ (pronounced CAP-chuh), but they recognize one when they see it.  A captcha is the series of jumbled characters that users see on jumbled Web forms.  The intent of a captcha is to separate human beings from spam-bots that like to infiltrate forms and submit spam.  The problem with…