Business Strategy

  1. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  2. Social Media: A Waste of Your Organization’s Time?

    The rise of MySpace, Facebook, Twitter and others is not foreign to most.  Unless you’ve been asleep for the past few years, you know that social networks exist and that people use them.  Heavily.  It hasn’t taken long for public relations professionals to put their arms around the medium (playing both offense and defense) and…

  3. The Linchpin in Web Projects

    Seth Godin’s new book, Linchpin, challenges and encourages readers to be indispensable.  Failing to do so, he states, is to risk having a job that is sent to a cheaper source of labor–either to other people, a machine, or a combination of the two: “If we can put it in a manual, we can outsource…

  4. Google To Fight delicious

    Google will be joining in the social bookmarking arena with Google Shared Stuff in the near future. While the beta has yet to come, it does exist on their web servers completely incomplete or ready for any significant amount of use. As far as I am aware, it was first uncovered by Google Operating System….

  5. Vroom, Vroom… Increasing Traffic Online

    In the spirit of my post-Super Bowl glow (yay Colts!), I came across this blog about Toyota Tundra’s commercials’ “actual demonstration” disclaimer. Now, I usually don’t pay too much attention to the ads unless they’re pretty funny but I did in fact see one and thought something along the lines of “Actual demonstration? That’s weird…

  6. Big changes in the realm of search

    We’ve had a few large products go out the door recently so I’ve finally been able to catch up on many of the things going on in the world of search engines. The major search engines have all been trying to do what they can to get your advertising dollars. I’d like to highlight the…

  7. PapaJohns Targets the Tech-Savvy

    I am a Sirius Satellite Radio subscriber and enjoy the commercial-free content when I’m on the road. I heard an ad today for PapaJohn’s Pizza and its online ordering system. The commercial makes mention of the fact that satellite radio subscribers are ‘tech savvy’ (I’m paraphrasing here) and directs them to a special URL to…

  8. Shooting for… Reality

    Almost everyone looking for a new Web site wants it to be the latest and greatest, to be better than the competition. But more often than not, the wow factor is not practical and you have to bring them back to reality gently in order to achieve a successful online presence while remaining practical. MSN…

  9. RSS – Marketers Take Note

    I just read an interesting post from Seth Godin about Google and someone wishing that it didn’t exist. Not sure I really understood his point (still on today’s first cup of coffee). But something further in his post made me think a bit. He talks about RSS and how it should be added into sites…