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Book Reviews

  1. 7 Business-Minded Books You Can Finish in One Trip to the Beach this Summer

    Oh, summertime — a brief period where Florida goes from “jeez, it’s pretty hot out” to “OH MY GOODNESS, I DIDN’T REALIZE MY EYEBALLS COULD SWEAT.” It’s not all bad, however, as summertime just so happens to be a perfect excuse to spend your days manning a grill, yelling “cannonball” before splashing nearby bikini-clad sunbathers,…

  2. Age of Context Book Review

    Many of us have heard or read about the refrigerator of the future that tells you when you’re low on milk.  No biggie, right?  But things are starting to accelerate when it comes to technology adapting to our lives in meaningful and almost scary ways.  For example, how about a driverless taxi that knows you…

  3. Book Review: Rework

    One of the more prominent Internet success stories from the past decade has been 37 Signals, the Web site design firm turned software company.  Their Web-based software products like Basecamp, Highrise, and others have been well-received and heavily-adopted. Along the way, the group has earned a great deal of acclaim from the mainstream media and…

  4. Googled: The End of the World as We Know It

    It’s not uncommon to hear Google’s company name discussed in the vein of superlatives.  Google’s products have become so ingrained in our society and culture that the company is often referred to as “the most revolutionary in the history of commerce” or “taking over the world.”  In his new book entitled Googled:  The End of…

  5. The Linchpin in Web Projects

    Seth Godin’s new book, Linchpin, challenges and encourages readers to be indispensable.  Failing to do so, he states, is to risk having a job that is sent to a cheaper source of labor–either to other people, a machine, or a combination of the two: “If we can put it in a manual, we can outsource…