Web Smart 50/BusinessWeek
When I first started experimenting with Web pages in the mid 1990s, most of the educational literature for business folks was fairly 101 in nature. Most of it was purely philosophical with very little to offer in terms of case studies or any sort of results-oriented framework. Most books, magazines, and commericals (think IBM) were pie-in-the-sky and somewhere-over-the-rainbow wrapped in a big bow. More interestingly, most of the hype centered around marketing and sales (i.e. put a widget online and sell a trillion of them overnight). Along the way, the messages of hard work, strategy, and non-marketing benefits were lost. Times have changed.
Dear old Dad turned me onto a great article (full text) from BusinessWeek this week. The article is called ‘The Web Smart 50’ and it does a great job of showing how 50 organizations are using the Internet for true business results that are definitive and measurable. A few of my favorites are:
- Paramount Pictures using a handpicked selection of blogs to promote the film Hustle & Flow
- Audi’s use of a staged car theft to promote the new A3
- NYC Comptroller’s office using an online bid system to settle personal injury claims
I encourage you to take a look at the article and start thinking about how the Web can become a more integral part of your company’s efforts.