Google takes on CraigsList

It seems as if it’s hard to keep track of all of Google‘s moves anymore. It’s almost an odd week when you don’t hear of Google launching a new idea or product as an off-shoot of its search engine.
The latest? Google Base looks like a dead ringer for CraigsList, the popular (and free) home of classified ads on the Internet (owned, in part, by eBay). Although the site seems to be going on and offline for testing, a few folks (like Steve Rubel) have snagged screen shots:

While you might ask ‘why’ Google might launch this product, I ask ‘why not?’ It’s a fairly straight-forward application for them to develop, they have the largest user base in the world, and plenty of capital to invest. How they monetize this service remains to be seen.