Drudge’s Wallet

I’m wondering if Matt Drudge (and those that use the business model of (1) rapidly-updated news and (2) revenue from display ads) will ever go the way of RSS. His site (and others like his) seem a perfect fit for RSS so that readers could enter his URL and be notified when something has been updated. But Matt probably knows that doing this will detract from his revenue (many consumers who now see his ads would no longer do so) since many (if not all) newsreaders don’t pull the ads with the content. RSS would be great for his readers but not so great for his revenue.