Playing Defense

I’d hate to be running for office in the age of YouTube. First, there was John McCain taking a snooze during President Bush’s State of the Union address last week. Now, it appears that Hillary Clinton’s singing voice was caught on tape during the national anthem during a recent appearance. This is nothing new, of course. Howard Dean had his fair share of difficulties a few years ago for the same kind of thing. One could argue that his scream did irreparable damage to his political career.
Politicians need to think defense at all times when it comes to what they say and do. Putting out a hundred press releases (i.e. offense) doesn’t get you a fraction of the impact that one of these does.
As the YouTube effect continues to proliferate, corporations will need to do more and more to follow suit.