Big/Small Company Blogging
The St. Pete Times has a pretty interesting (and accurate) article about the different ways that small and large companies are approaching corporate blogging. Small companies seem to be embracing the medium faster than larger companies who seem to be taking more of a wait-and-see approach. It seems natural, though, in that larger companies have Sarbanes-Oxley issues, more bureaucracy to contend with, and–frankly–more to lose. The article describes attitudes in the business community which are consistent with what I see lately within small (more aggressive) and large (more hesitant) companies. Thanks to Josh, who is quoted in the article, for the tip.