Change is hard and the internet can be, well, let’s call it, “judgmental.” From the knee-jerk hatred for any and all of Facebook’s usability updates to Instagram’s recent algorithm change, there seems to be an immediate and impassioned push to slam even the proposition of change in the social media apps we use every day….
Orlando’s name is something of legend — a story best told under an autumnal night sky with the crackle of a glowing firepit. Facts about Central Florida before and soon after its inclusion as the 27th of these United States of America can seem obscured by Father Time himself. With this thick haze, hovering like…
ORLANDO, Fla. (April 21, 2016) – Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, kicked-off 2016 with the addition of seven clients across numerous industries, including entertainment and fashion. The company, which experienced unprecedented growth in 2015, also launched several websites during the first quarter of the…
Speaking to a group of Central Florida’s top litigators, our CEO and Founder, Matt Certo, breaks down how social media can help law firms grow and develop. Though this joint meeting between LMA and CFCALA is centered around lawyers and law firms, this social media advice can be useful for any brand looking to expand…
Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…
Let’s face it — the term “craft” has been more overused than bluesy garage rock in truck commercials, now acting as a pavlovian bell for 20-to-30-something, bearded, thick-rim-glasses-wearing hipsters that probably still buy vinyl records. Because of this often eye-rolling connotation, the “craft” aspect of craft beer sometimes gets a bad wrap as a way…
The City Orlando is a city that craves a definable identity. Much like the sprawling landscape of Los Angeles, “Orlando” is often more of a broad term used for a large swath of Central Florida, arms reaching from Downtown to Winter Park, Oviedo to Sanford. Unlike L.A., however, we lack a definable “it” thing; call…
As a media relations specialist, one of the most common questions I receive from clients is “how do I get mentioned in a national publication?” While securing national placements may seem like a difficult task, anything is possible with the right approach. From Forbes, to Mashable, to CNN, to the Today Show, all outlets that…
Whether you’re just escaping the office for an hour or making a vital first impression on a client, there can be a lot more riding on a business lunch than just quelling a bad case of hunger-induced grumpiness. What if the service is too slow? Will we be able to find a table? Is the…
ORLANDO, FL – Jan 12, 2016 –Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, has hired local agency veteran, Andy MacMillin, as creative director. MacMillin, who brings 20 years of creative experience to the Findsome & Winmore team, previously held the position of associate creative director at…
For the holiday season of 2015, Findsome & Winmore decided to gift wrap a very special digital present, inspired by our procrastination-plagued friends and family that always leave holiday gift shopping for the very last minute. Featuring some of our {WINNING} clientele, this gift guide is a tongue-in-cheek look at some of the clients that…
Did you know that every time a bell rings a marketing campaign gets its wings? Well, maybe the wings part is fiction, but they sure do sprout into this world at a rapid pace. With 365 days for different marketing initiatives across a variety of mediums (think email, web, social, native, etc.), there are plenty….
As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth…
Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for…
We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets. If you’re giving it your all and your news still isn’t getting picked up…
Cell phones, colleagues, construction; no, I’m not running down my list of favorite things that begin with the letter, “c” (that would clearly start with cocktails and end with cuban sandwiches — let’s be real). However, these are just a few obstacles that I and many other copywriters and creatives have to face on a…
ORLANDO, Fla. (Oct. 22, 2015) – Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, continues to enjoy steady growth in 2015 with the addition of seven clients in the third quarter of the year. The company also announced plans to add several new positions in both the…
“Why am I not ranking for this word/phrase?” is a question we hear frequently when discussing search engine optimization (SEO). It’s a tough question to answer, because the truth is, Google has an algorithm it uses to rank websites that goes far beyond keywords. So before youy pull your hair out trying to climb the…
“That sounds sexy.” “I want to be part of whatever that is.” “What the heck is that?” “No, that’s too out of the box.” No, these questions aren’t directed at yours truly. They are often associated with agile marketing and this term has the marketing world abuzz. To break it down, agile marketing is a…
Submerged in a barren sea off the coast of a frigid, fortified enemy stronghold, the ping ping ping of an oncoming destroyer alerts your naval crew of the imminent doom you and your shipmates will face if you can’t get a visual. In that steamy, cacophonous tube of steel and explosives, your one chance at…
