Whether you’re a clothing company looking to spread the word about a new line or a restaurant debuting a seasonal menu item, garnering attention for your brand often involves looking beyond traditional media outlets and reaching out to another group of influencers: bloggers. Unlike traditional media, bloggers have a niche following that is hyper-specific to…
The world has changed since I founded my digital marketing agency, Findsome & Winmore, in 1995. Hashtags were pound signs, dial-up internet tied up our landlines and web 2.0 hadn’t shown its full potential. But we have evolved with the times, adopting tactics that may have once seemed ludicrous or impossible before the renaissance…
The most important thing you need to know about effective public relations is that its purpose is to build a mutually beneficial relationship between an organization and their publics. Textbook definitions aside, it always helps when the public is accurately informed. While there are multiple ways to do this, one surefire method to help control…
Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen. Fortunately, many considerations taken when writing even the most trivial of texts can directly help…
“If your company is an engine, think of culture as the lubrication that makes all the parts work together.” Matt Certo, Formulaic You’ve probably heard it before but it’s a lesson worth repeating: establishing a strong corporate culture is vital to its success. The hours spent strategizing and planning corporate culture, incorporating defined values into everyday…
More than just a place to keep in touch with old college roommates and Aunt Joanie (you really should call more, you know), Facebook has become quite the marketing tool for companies around the world. Offering a free marketing channel allowing potential customers the chance at product discovery and fans the ability to interact and…
Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, had a successful first half of 2017, adding eight new clients across numerous industries during the first two quarters of the year. Clients enlisting the services of Findsome & Winmore during the first two quarters of 2017 include Orlando…
Grab your popcorn and “small” soda (that’ll be $25.68, please): your brand could be in the movies, kid. Only, we’re skipping the silver screen for a venue that’s universally available in pockets, purses and laptops from here to Timbuktu. With many free video hosting options literally at your fingertips, creating company videos has never been…
From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…
Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t…