When Simplicity Isn’t So Simple It can be tempting, but don’t be deceived by the simplicity of many well-known brands. There is an art form and process behind branding, and without these processes it can become dangerously easy for a company to be misrepresented. The power of branding should never be undervalued or underrated. Effective…
Ah, YouTube — that venerable bastion of cat videos and fail compilations. A place where you can learn how to play Oasis’ hit song “Wonderwall” (on ukulele, no less!) and watch Neil DeGrasse Tyson discuss supermassive black holes. Readers, we are truly living in the future. Come to think of it, the fact that you are even reading…
When the clock struck midnight on December 31st, 2014 and we rolled into 2015, Findsome & Winmore entered its 20th anniversary year. As our agency reached that milestone, we wanted to pause and reflect a bit on the past and what it means for our future. Looking back, so much has changed in the technology…
Football lover or not, the Super Bowl caters to all. I’m still in the process of understanding the beloved American game, but what I don’t need any help with grasping is the commercials (inject humor and/or a dog and I’m sold), the food (I’m a huge fan of chips and dip and think that any…
It’s been over four decades since email was first created. Through the years, it’s evolved into being the King within a marketer’s deck of cards. Before we get into the nitty gritty of why email is so essential to your marketing plan, it’s best to explain how it has impacted us from past to present. Presently,…
You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…
It’s my favorite time of year: List time. Best of, worst of, top-selling, funniest, weirdest, most viral – I love those compact, summarizing, quick-hit catalogues of cool. When I was little, I read The Guinness Book of World Records cover to cover. It was my favorite Christmas gift. As an adult, I’m a grocery store,…
If there’s one constant in the world of SEO, it’s that there is no constant. Between algorithm updates, best-practice tips, and users modifying how they search for information, you can always count on something changing. This past year may not have brought as many huge upheavals in search engine optimization practices as in years before, but…
You may be thinking to yourself, “Why doesn’t anyone care about the content I’m posting to my company Facebook page? I’m not getting any likes. No comments. No one is sharing my stories. What are all of my fans doing out there? Are they ignoring me?” Whoa, there. Back up a few steps. Facebook isn’t…
SEO Blogging 101 Series: Part One Writing a blog post may be pretty straight-forward, but making it SEO friendly is another story entirely. If you have a great topic that you think your audience will be interested in, then it’s a good idea to go ahead and write it! However, it’s also important to make…
If there’s one thing I’m very good at, it’s maneuvering around the world wide web and shopping to my heart’s content. In one hour, I can be done with holiday shopping sans the hassle of dealing with (road and pedestrian) traffic, all from the comfort of my own house. Even better, now thanks to responsive…
Do you measure the marketing ROI of having a presentable office lobby? Do you count how many leads you captured from spending an hour of your time with a community connector who invited you to have a cup of coffee? Of course you don’t. You can’t. Right vs. ROI You do these things not because…
‘Tis a sad day to admit when it’s no longer PSL season (Pumpkin Spice Latte) at Starbucks. Fear not though, as your business approaches the holidays. Instead, prepare your taste buds for a Peppermint Mocha (extra peppermint to feel uber wintery) and take advantage of this occasion, email marketing style. First step: GET YOUR DUCKS…
 Picture this… You’ve just launched a shiny new responsive website: it’s slick, it’s sexy (hyperbole, I know, but sometimes it’s apropos) and then something breaks. “Why? Why?!” you ask while frustrated that you just invested a substantial amount of money into a now defunct website. It just doesn’t make sense…right? When reasoning about issues with your website, consider the analogy of…
If you’ve logged into LinkedIn within the past year, you’ve been greeted by Pulse news recommendations customized “just for you!” as the featured content in your LinkedIn feed. What began as a digital publishing platform for news sources and exclusive LinkedIn “Influencers” (see what they did there?), is now one of the most effective yet under-utilized…
Did you know that all search queries aren’t created equal? There’s more than one factor that comes into play where search is concerned. Google gets about 3.5 billion searches a day, and the types of these online searches can be narrowed down into three main categories: Navigational Informational Transactional So what does this mean for your budding…
Without proactive digital marketing, your restaurant will suffer. This conversation is based on actual events: Me: On my way here, I tried to view your website on my iPhone, but it wasn’t responsive and your mobile site wouldn’t work properly. Manager of a restaurant chain with over 20 locations: I’m sorry, what do you mean?…
When I decided to sign up for the Authority Intensive conference put on by Copyblogger Media, I knew that assembly of speakers (keynotes were Seth Godin and Darren Rowse) would not disappoint. Â Segments focused on Design, Content, Traffic and Conversion are all things that our clients are interested in. Â The more we know, the more…
“I want a new website, and I want it cheap.” Trust me, many people do. Plus who doesn’t like a bargain deal? But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website. When thinking of the cost and…
