1. Bohn Appetit: Business and Brews at One of Orlando’s Best Beer Bars

    Let’s face it — the term “craft” has been more overused than bluesy garage rock in truck commercials, now acting as a pavlovian bell for 20-to-30-something, bearded, thick-rim-glasses-wearing hipsters that probably still buy vinyl records. Because of this often eye-rolling connotation, the “craft” aspect of craft beer sometimes gets a bad wrap as a way…

  2. Reinikka_reading_the_newspaper

    How Do I Get Mentioned in a National Publication?

    As a media relations specialist, one of the most common questions I receive from clients is “how do I get mentioned in a national publication?” While securing national placements may seem like a difficult task, anything is possible with the right approach. From Forbes, to Mashable, to CNN, to the Today Show, all outlets that…

  3. Andy Macmillin

    Findsome & Winmore Hires New Creative Director and Continues Agency Growth

    ORLANDO, FL – Jan 12, 2016 –Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, has hired local agency veteran, Andy MacMillin, as creative director. MacMillin, who brings 20 years of creative experience to the Findsome & Winmore team, previously held the position of associate creative director at…

  4. The Unconventional Gift Guide

    The Unconventional Gift Guide

    For the holiday season of 2015, Findsome & Winmore decided to gift wrap a very special digital present, inspired by our procrastination-plagued friends and family that always leave holiday gift shopping for the very last minute. Featuring some of our {WINNING} clientele, this gift guide is a tongue-in-cheek look at some of the clients that…

  5. 2015 Marketing Campaigns We Loved

    Did you know that every time a bell rings a marketing campaign gets its wings? Well, maybe the wings part is fiction, but they sure do sprout into this world at a rapid pace. With 365 days for different marketing initiatives across a variety of mediums (think email, web, social, native, etc.), there are plenty….

  6. Repetition

    When it Comes to Your Brand, Consistency is Key

    Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for…

  7. News Room

    4 Reasons Your News Isn’t Getting Picked Up

    We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets. If you’re giving it your all and your news still isn’t getting picked up…

  8. Typewriter

    Mastering Distractions: 5 Key Tips to Keeping Focus

    Cell phones, colleagues, construction; no, I’m not running down my list of favorite things that begin with the letter, “c” (that would clearly start with cocktails and end with cuban sandwiches — let’s be real). However, these are just a few obstacles that I and many other copywriters and creatives have to face on a…

  9. 5 Reasons Why Google’s Just Not That into You

    “Why am I not ranking for this word/phrase?” is a question we hear frequently when discussing search engine optimization (SEO). It’s a tough question to answer, because the truth is, Google has an algorithm it uses to rank websites that goes far beyond keywords. So before youy pull your hair out trying to climb the…

  10. Agile Marketing

    Get Your Priorities Straight with Agile Marketing

    “That sounds sexy.” “I want to be part of whatever that is.” “What the heck is that?” “No, that’s too out of the box.” No, these questions aren’t directed at yours truly. They are often associated with agile marketing and this term has the marketing world abuzz. To break it down, agile marketing is a…

  11. Scope out Periscope

    5 Reasons Your Business Should Scope Out Periscope

    Submerged in a barren sea off the coast of a frigid, fortified enemy stronghold, the ping ping ping of an oncoming destroyer alerts your naval crew of the imminent doom you and your shipmates will face if you can’t get a visual. In that steamy, cacophonous tube of steel and explosives, your one chance at…

  12. Happy Punctuation Day

    It’s National Punctuation Day! Let’s Talk About Digital Communication

    Happy National Punctuation Day, grammar nerds! As a self-proclaimed grammar geek myself, I hold today in high regard. Grammar’s not easy; the English language is filled with strange rules, weird symbols, and a vast array of vernacular that is slowly creeping its way into everyday, accepted use. National Punctuation Day may be about celebrating the…