Best I’ve Seen in a Long Time!

Viral marketing has become a bit of a cliche over the years. Many try to use the tactic without really thinking it through. But the latest promotion from CareerBuilder called monk-e-mail is the best execution I’ve seen in several years. Not only is the creative hilarious, but it’s customizable via telephone, text-to-speech, and microphone. I would bet that CareerBuilder’s market awareness will benefit significantly from this approach.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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