Best I’ve Seen in a Long Time!
Viral marketing has become a bit of a cliche over the years. Many try to use the tactic without really thinking it through. But the latest promotion from CareerBuilder called monk-e-mail is the best execution I’ve seen in several years. Not only is the creative hilarious, but it’s customizable via telephone, text-to-speech, and microphone. I would bet that CareerBuilder’s market awareness will benefit significantly from this approach.