It All “Ads” Up: How Do I Use Facebook Ads?

Facebook ads

More than just a place to keep in touch with old college roommates and Aunt Joanie (you really should call more, you know), Facebook has become quite the marketing tool for companies around the world. Offering a free marketing channel allowing potential customers the chance at product discovery and fans the ability to interact and share their love for the company and product.

As a user of the social media channel in your personal life, you may be familiar with likes, shares, comments and other basics of the platform. However, many marketers and business owners don’t know where to begin when it comes to utilizing Facebook ads for their business. Luckily, the process is simple as long as you can define a few simple questions.

Using our client, Old Town, as an example, we can explore our process and strategy of successfully crafting Facebook ads that work.

Facebook ads

Facebook ads

Because we took on the task of crafting our Old Town Facebook ad with a clear objective in mind, targeted audience locked in, adequate budget secured and effective format chosen, we saw the ad’s relevancy score (which combines impressions, results, reach, feedback and more) climb into a range we were proud to share with the client.

With the above four questions carefully answered, you too can design and employ Facebook ads to reach new audiences, drive online sales or simply get your message out there. If you want to dive deeper into learning the basics of Facebook ads, we recommend hearing it from the horse’s mouth. Facebook has some fantastic tutorials and support resources, making the social media marketing platform quite easy to “like.”

About Findsome & Winmore

Findsome & Winmore is a Classic Digital Marketing Agency, located in Orlando, FL. We specialize in helping clients find and win customers through social media marketing, web development, mobile app creation, and branding.

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