7 Business-Minded Books You Can Finish in One Trip to the Beach this Summer
Oh, summertime — a brief period where Florida goes from “jeez, it’s pretty hot out” to “OH MY GOODNESS, I DIDN’T REALIZE MY EYEBALLS COULD SWEAT.” It’s not all bad, however, as summertime just so happens to be a perfect excuse to spend your days manning a grill, yelling “cannonball” before splashing nearby bikini-clad sunbathers, animals and small children, and hitting the beach for some quality time spent sitting in the sand and doing a whole lot of bum-diddly-nothing.
In many ways, the summer can be seen as a time to recharge, revitalize and get in a little rehab time. With that in mind, we took the time to pick seven books that you can finish in one beach trip this summer. Factoring in brevity and usefulness of topics at hand to professionals in nearly any industry, we’re confident that these books will pair well with a cold Mai Tai, reclined beach chair and the soothing sounds of crashing waves and seagulls squawking overhead, just waiting for you to take your eyes off of those potato chips.
Meaningful: The Story of Ideas That Fly
Author: Bernadette Jiwa
Written by a working marketer and brand storyteller, Meaningful is a quick read that sheds light on marketing in the modern (digital) world. Plus, it’s backed by Seth Godin, who seems like he may know a thing or two.
Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
Author: Spencer Johnson, M.D.
A classic, svelte read that is valuable to anyone who fears change, so…pretty much everyone. A simply written book that can be truly powerful for those looking for a bit of guidance in tackling anxiety about the future, this is invaluable for any modern professional.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Author: Jay Baer
Taking a cue from the PR best practice of never ignoring your critics, this book addresses the best strategies for dealing with your audience — yes, even the “haters” in the crowd (torches and pitchforks be darned).
Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
Author: Michael Port
The ability to stand and deliver speeches with impact and clarity is a skill that comes to some lucky souls naturally. For all us who may less-easily embrace the podium, whether it’s for a big speech, client pitch or job interview, this book provides some great strategies from a practiced actor and successful corporate speaker.
Leadership: How To Lead & Influence People To Ultimate Success (Learn to Motivate, Elevate & Communicate Effectively)
Author: Frank Gibson
From CEOs to project leaders, anyone in charge of managing and motivating a team of professionals knows all too well that this responsibility always comes with complications and challenges, especially for those new to the position. This quick read can help point your leadership strategy in the right direction.
Laser-Sharp Focus: A No-Fluff Guide to Improved Concentration, Maximised Productivity and Fast-Track to Success
Author: Joanna Jast
As you’ve been reading this blog post, did you check your phone? Open up your Facebook in another tab? Stop to pick a new Netflix show to start as soon as you exit out of this article? You’re not alone, as attention spans are limited and distractions just seem to keep growing. Check out Laser-Sharp Focus to learn some strategies to combat the daydreaming, mind wandering and endless distractions that kill our productivity every day.
Found: Connecting with Customers in the Digital Age
Author: Matthew Certo
Written by a guy we can personally vouch for (our CEO, Matt Certo), Found does a great job of packing big ideas into a small, paperback package. Blending social media, content and search engine marketing is no easy task, but finding the right audience for your message can be just as challenging. Read Matt’s strategy for putting the right people in front of the right messaging in order to get business booming.
Buy/Download it. Or, you know. Stop by our office.
Time away from the office is an absolute must in order to come back bright-eyed and bushy-tailed (and tan-lined). As a Floridian in particular, it’s easy to take for granted our peninsular state’s plentiful, pretty-as-all-get-out beaches, especially with hectic professional schedules. However, with quick, informative books that can be tackled over a long weekend, the worry of being unproductive during your “me” time is no longer an excuse to keep you from kicking back, relaxing and getting some much-needed beachside T.L.C.