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Joel has some candid comments and thoughts on why working with Dell feels a bit like buying a used car. He also has some interesting thoughts on the notion of segmenting customers within a Web site.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age. Findsome & Winmore helps organizations find and win customers through Web development, mobile app creation, branding, social media marketing, search marketing, and anything else that might help clients grow. You can follow him on Twitter at @mcerto.

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