1. Is Your Website…Different?

    Assume for a moment that your website is among the most (if not the most) visible representation of your company.¬† Are you confident that it is sending the right message to your audience? It very well might be.¬† It might be clearly communicating your message and presenting your products and services.¬† It might be attractive…

  2. Book Review – Unmarketing: Stop Marketing. Start Engaging.

    The more you read UnMarketing, the more curious you become about its author, Scott Stratten.¬† Truth be told, Stratten does not leave much to the imagination as he writes very candidly (and, at times, casually), about his successes and failures along the way from becoming an unknown consultant to an internationally-recognized expert.¬† You can learn…

  3. WebSolvers Launches New Product: Introducing MetricPulse

    WebSolvers is pleased to announce the release of a new product:¬† MetricPulse.¬† MetricPulse is a Web-based software application for Web site owners and Internet marketers that aggregates and organizes a series of critical Internet metrics into one simple and powerful dashboard.¬† Like an automobile’s dashboard provides information to a driver, MetricPulse tracks and transmits key…

  4. Using Twitter Keywords to Find New Customers

    You might be quite familiar with Twitter.¬† You might follow some major news outlets, celebrities and friends online and keep up with their latest updates for work, entertainment, or an occasional cure for boredom. But one aspect of Twitter that you may not be familiar with is the very powerful Twitter search engine that is…

  5. Albert Einstein & Web Statistics

    “Not everything that can be counted counts.”¬† –Albert Einstein It is true that one of the great blessings of online marketing is the fact that so many things can be measured.¬† Tools like Google Analytics track hundreds of data points–how many visitors visit your site, what they click on, what sites refer them to you,…

  6. WebSolvers Launches New Site for 2011 Tavistock Cup

    WebSolvers recently launched a new Website for the 2011 Tavistock Cup, the eighth annual event featuring world class professional golfers from around the world.¬† This year’s event will feature four teams:¬† Albany, Isleworth Golf & Country Club, Lake Nona Golf & Country Club and Queenwood Golf Club.¬† Screen shots from the new site (www.tavistockcup.com) can…

  7. Using Google Maps to Keep Pace with Company Growth

    An important issue for many corporate Web sites is showing the locations of offices and facilities so that customers can easily contact the appropriate office of the company.¬† This becomes particularly critical when a firm is growing rapidly and even more complex when the types of facilities¬† differ between markets. WebSolvers client WastePro–a rapidly growing…

  8. WebSolvers to Participate in New Media Marketing Summit

    WebSolvers President Matt Certo will be speaking at the New Media Marketing Summit in Orlando, FL (Winter Park).¬† The event is for marketers, planners, entrepreneurs and executives seeking to promote their organizations using online tools and strategies.¬† The conference will take place on the campus of Rollins College in Winter Park, Florida on Friday, November…

  9. Web Site Content & Authenticity

    A Web site’s imagery draws users in, but it is often the content that connects users with the brand.¬† Many Web site visitors click on the ‘About Us’ page of sites to learn more about the people and the story behind your firm.¬† Author Seth Godin writes about this in his post (Five rules for…

  10. WebSolvers Launches New Site for The Bogdahn Group

    WebSolvers recently launched a new Web site for The Bogdahn Group, a registered investment advisory firm serving public funds and endowments/foundations from five offices around the country.¬† WebSolvers worked closely with Bogdahn personnel to reflect the company’s distinctive corporate culture and unique approach to serving clients:¬† simplifying the investing process for fiduciary officers by providing…

  11. Is Your Web Site Ready for 2011?

    It’s a scary thought, but 2011 is approximately 90 days away.¬† So, before you get entirely swept up by trick-or-treaters, pilgrims, and Santa, here are some things to thing about to be sure you hit the ground running in 2011: If your Web site’s design is outdated or stale, consider refreshing your layout or updating…

  12. WebSolvers Launches Portal for Global Golf Post

    Global Golf Post, the first designed for digital weekly golf news publication in the world, is delivered as a weekly digital edition using the well-regarded Texterity platform.¬† Global Golf Post (GGP) wanted to extend the publication’s content into a search-engine friendly platform with the hope of exposing the content to organic Web search traffic.¬† Working…

  13. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”¬† The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.¬† Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  14. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.¬† This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  15. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.¬† Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…

  16. Content is King, but You Must Master It.

    A Web site’s content is critical to its success.¬† It is so important, actually, that the saying ‘content is king’ has become a cliche.¬† Whether your Web site sells machine parts or legal services, it is the content–not necessarily the design or layout–that drives much of its value in the eye of your users. Content…

  17. How Kittens Can Heighten Internet Security

    Many people don’t recognize the word ‘captcha’ (pronounced CAP-chuh), but they recognize one when they see it.¬† A captcha is the series of jumbled characters that users see on jumbled Web forms.¬† The intent of a captcha is to separate human beings from spam-bots that like to infiltrate forms and submit spam.¬† The problem with…