1. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”  The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.  Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  2. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  3. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.  Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…

  4. Content is King, but You Must Master It.

    A Web site’s content is critical to its success.  It is so important, actually, that the saying ‘content is king’ has become a cliche.  Whether your Web site sells machine parts or legal services, it is the content–not necessarily the design or layout–that drives much of its value in the eye of your users. Content…

  5. How Kittens Can Heighten Internet Security

    Many people don’t recognize the word ‘captcha’ (pronounced CAP-chuh), but they recognize one when they see it.  A captcha is the series of jumbled characters that users see on jumbled Web forms.  The intent of a captcha is to separate human beings from spam-bots that like to infiltrate forms and submit spam.  The problem with…

  6. What You Should Expect from Your Web Site

    If your Web site is e-commerce driven and you would like to sell more, it can be quite easy to set goals and expectations for your Web site:  you simply want to move more units of whatever you are selling.  Consumers are growing increasingly comfortable with the idea of buying commodity products online.  As such,…

  7. (Really) Defining Your Audience

    One of the first (and most obvious) questions to talk about within Web project teams surrounds the nature of the target market.  Who is your audience?  You will find this question at the top of most questionnaires and planning briefs used by agencies because it’s extremely important.  If you don’t know the preferences of your…

  8. WebSolvers Releases Video For Global Golf Post

    WebSolvers recently conceived, filmed, and edited an HD Video for client Global Golf Post, the leading digital-only weekly golf news magazine.  The video features Publisher Jim Nugent and Editor-In-Chief Brian Hewitt introducing the publication as well as several demonstrations of the product’s facets.  The project can be viewed in its YouTube format below.  To learn…

  9. Defining the “Good” in a Good Web Site

    How do you define a good Web site?  You may know it when you see it.  You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about…

  10. Book Review: Rework

    One of the more prominent Internet success stories from the past decade has been 37 Signals, the Web site design firm turned software company.  Their Web-based software products like Basecamp, Highrise, and others have been well-received and heavily-adopted. Along the way, the group has earned a great deal of acclaim from the mainstream media and…

  11. Get More From Google Event Wrap-up

    We had a great morning with the Orlando FPRA Chapter discussing Google and how to get more from it.  The group has a very active Twitter account at http://twitter.com/FPRAOrlando. Matt Certo in our office delivered a presentation entitled ‘Get More from Google!’  As promised, here are a few links and resources discussed in today’s presentation:…

  12. To Flash or Not to Flash? That is the question.

    Adobe (formerly Macromedia) Flash has been around for many years and is generally regarded as the go-to choice for Internet marketers that want to display animation or facilitate game-like interactivity on a Web site.  Adobe sells its Flash-creating software to Web designers and gives the Flash plug-in away freely to Web surfers.  You can find…

  13. Your Web Site’s Greatest Asset: Your Expertise

    Professional services marketers have a particularly unique set of challenges when developing an Internet strategy or constructing a Web site.  Unlike retailers, restaurants, or even home services firms that are focused on volume and transactions, professional services firms have a different focus altogether. The fact of the matter is that most buyers of professional services…

  14. Why Web Site Navigation Should be Boring

    Managing the design of your Web site should be an opportunity for you to be creative.  A Web design project is a blank canvas where expressing creativity, differentiation, and ingenuity is the norm.  Whether it’s imagery, content, or dynamic integration with social networks, emphasis creativity and the notion of being interesting.  One exception to that…

  15. Three Steps Toward a Mobile Web Site

    In our recent post, Going Mobile: What it Means for Your Web Site, we discussed the reasons for needing a mobile Web site. If you’re thinking about mobilizing your Web site, you may wonder what goes into making its content readily available on mobile devices.  In all likelihood, the user experience that someone has sitting in…

  16. Upcoming Event: Get More From Google!

    We are excited to be partnering with the Florida Public Relations Association’s Orlando Chapter on an event entitled “Get More From Google.”  WebSolvers President Matt Certo will be presenting key strategies and techniques that can help you better understand how to gain search traction in Google’s ranking system.  The event will be held on Thursday,…

  17. Going Mobile: What it Means for Your Web Site

    Take a quick look in your pocket. There’s a good chance you have a mobile phone in there. If not, then it’s probably on your desk or somewhere nearby. Recently, at the World Mobile Congress, the International Telecommunication Union announced that the number of worldwide cellphone subscriptions will hit 5 billion before the end of…

  18. Texterity and WebSolvers Invite Golfers to Share Memories through Masters Digital Preview Edition

    (Southborough, MA) – Leading digital publishing provider, Texterity, (http://www.texterity.com) and internet strategists, WebSolvers, (http://www.websolvers.com) are working with the publishers of Global Golf Post (http://digital.globalgolfpost.com./) to turn today’s Masters Preview Issue into a place where golf enthusiasts can gather and share Masters Memories. Designed like a scrapbook, this special digital issue covers tournament highlights and features…

  19. Digital Marketing Agency Blog

    10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…