1. WebSolvers Releases Video For Global Golf Post

    WebSolvers recently conceived, filmed, and edited an HD Video for client Global Golf Post, the leading digital-only weekly golf news magazine.  The video features Publisher Jim Nugent and Editor-In-Chief Brian Hewitt introducing the publication as well as several demonstrations of the product’s facets.  The project can be viewed in its YouTube format below.  To learn…

  2. Defining the “Good” in a Good Web Site

    How do you define a good Web site?  You may know it when you see it.  You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about…

  3. Book Review: Rework

    One of the more prominent Internet success stories from the past decade has been 37 Signals, the Web site design firm turned software company.  Their Web-based software products like Basecamp, Highrise, and others have been well-received and heavily-adopted. Along the way, the group has earned a great deal of acclaim from the mainstream media and…

  4. Get More From Google Event Wrap-up

    We had a great morning with the Orlando FPRA Chapter discussing Google and how to get more from it.  The group has a very active Twitter account at http://twitter.com/FPRAOrlando. Matt Certo in our office delivered a presentation entitled ‘Get More from Google!’  As promised, here are a few links and resources discussed in today’s presentation:…

  5. To Flash or Not to Flash? That is the question.

    Adobe (formerly Macromedia) Flash has been around for many years and is generally regarded as the go-to choice for Internet marketers that want to display animation or facilitate game-like interactivity on a Web site.  Adobe sells its Flash-creating software to Web designers and gives the Flash plug-in away freely to Web surfers.  You can find…

  6. Your Web Site’s Greatest Asset: Your Expertise

    Professional services marketers have a particularly unique set of challenges when developing an Internet strategy or constructing a Web site.  Unlike retailers, restaurants, or even home services firms that are focused on volume and transactions, professional services firms have a different focus altogether. The fact of the matter is that most buyers of professional services…

  7. Why Web Site Navigation Should be Boring

    Managing the design of your Web site should be an opportunity for you to be creative.  A Web design project is a blank canvas where expressing creativity, differentiation, and ingenuity is the norm.  Whether it’s imagery, content, or dynamic integration with social networks, emphasis creativity and the notion of being interesting.  One exception to that…

  8. Three Steps Toward a Mobile Web Site

    In our recent post, Going Mobile: What it Means for Your Web Site, we discussed the reasons for needing a mobile Web site. If you’re thinking about mobilizing your Web site, you may wonder what goes into making its content readily available on mobile devices.  In all likelihood, the user experience that someone has sitting in…

  9. Upcoming Event: Get More From Google!

    We are excited to be partnering with the Florida Public Relations Association’s Orlando Chapter on an event entitled “Get More From Google.”  WebSolvers President Matt Certo will be presenting key strategies and techniques that can help you better understand how to gain search traction in Google’s ranking system.  The event will be held on Thursday,…

  10. Going Mobile: What it Means for Your Web Site

    Take a quick look in your pocket. There’s a good chance you have a mobile phone in there. If not, then it’s probably on your desk or somewhere nearby. Recently, at the World Mobile Congress, the International Telecommunication Union announced that the number of worldwide cellphone subscriptions will hit 5 billion before the end of…

  11. Texterity and WebSolvers Invite Golfers to Share Memories through Masters Digital Preview Edition

    (Southborough, MA) – Leading digital publishing provider, Texterity, (http://www.texterity.com) and internet strategists, WebSolvers, (http://www.websolvers.com) are working with the publishers of Global Golf Post (http://digital.globalgolfpost.com./) to turn today’s Masters Preview Issue into a place where golf enthusiasts can gather and share Masters Memories. Designed like a scrapbook, this special digital issue covers tournament highlights and features…

  12. Digital Marketing Agency Blog

    10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…

  13. Why the iPad Will be More than Just a BIG iPhone

    The imminent launch of the Apple iPad is drawing many comments from both sides of the aisle.  On one side, the extremists argue that this device will be the largest innovation in recent tech memory.  On the other, naysayers reduce the new device to simply “an oversized iPhone.”  In other words, the iPad will simply…

  14. 3 Keys To Writing Effective Search Engine Copy

    It’s been well-established that Search Engines like Google tend to look favorably upon fresh and original content when providing users with relevant search results.  A user that is searching for “office furniture” should be presented with results that contain Web pages where that search phrase is dense within the copy. But there’s a fine line. …

  15. Googled: The End of the World as We Know It

    It’s not uncommon to hear Google’s company name discussed in the vein of superlatives.  Google’s products have become so ingrained in our society and culture that the company is often referred to as “the most revolutionary in the history of commerce” or “taking over the world.”  In his new book entitled Googled:  The End of…

  16. Links Are Important: 2 Things You Need to Know

    If you want to improve your business’s search engine rankings, links are generally thought to be one of the most reliable avenues of doing so.  The more links to your Web site from other Web sites, the better.  Before you jump in, though, there are a few things you need to know in order to…

  17. Theraflu Integrates Social Media Trend Data

    The Winter typically brings flu season into full swing and there are a host of ways for you to see the threat level of the virus as it moves around the country.  The US Center for Disease Control (CDC) provides an ongoing view called FluView which tracks reported cases around the country and helps citizens…

  18. Meta Tags Are Out…At Least In Google’s Eyes

    Google recently announced that meta tags, the part of a Web page that accommodates keywords, are no longer being supported.  Google’s recent post confirmed what many already suspected:  meta tags aren’t so important.  For a bit more of a breakdown, check out this video from Matt Cutts, a Google Software Engineer, who explains the situation: