1. Going Mobile: What it Means for Your Web Site

    Take a quick look in your pocket. There’s a good chance you have a mobile phone in there. If not, then it’s probably on your desk or somewhere nearby. Recently, at the World Mobile Congress, the International Telecommunication Union announced that the number of worldwide cellphone subscriptions will hit 5 billion before the end of…

  2. Texterity and WebSolvers Invite Golfers to Share Memories through Masters Digital Preview Edition

    (Southborough, MA) – Leading digital publishing provider, Texterity, (http://www.texterity.com) and internet strategists, WebSolvers, (http://www.websolvers.com) are working with the publishers of Global Golf Post (http://digital.globalgolfpost.com./) to turn today’s Masters Preview Issue into a place where golf enthusiasts can gather and share Masters Memories. Designed like a scrapbook, this special digital issue covers tournament highlights and features…

  3. Digital Marketing Agency Blog

    10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…

  4. Why the iPad Will be More than Just a BIG iPhone

    The imminent launch of the Apple iPad is drawing many comments from both sides of the aisle.  On one side, the extremists argue that this device will be the largest innovation in recent tech memory.  On the other, naysayers reduce the new device to simply “an oversized iPhone.”  In other words, the iPad will simply…

  5. 3 Keys To Writing Effective Search Engine Copy

    It’s been well-established that Search Engines like Google tend to look favorably upon fresh and original content when providing users with relevant search results.  A user that is searching for “office furniture” should be presented with results that contain Web pages where that search phrase is dense within the copy. But there’s a fine line. …

  6. Googled: The End of the World as We Know It

    It’s not uncommon to hear Google’s company name discussed in the vein of superlatives.  Google’s products have become so ingrained in our society and culture that the company is often referred to as “the most revolutionary in the history of commerce” or “taking over the world.”  In his new book entitled Googled:  The End of…

  7. Links Are Important: 2 Things You Need to Know

    If you want to improve your business’s search engine rankings, links are generally thought to be one of the most reliable avenues of doing so.  The more links to your Web site from other Web sites, the better.  Before you jump in, though, there are a few things you need to know in order to…

  8. Theraflu Integrates Social Media Trend Data

    The Winter typically brings flu season into full swing and there are a host of ways for you to see the threat level of the virus as it moves around the country.  The US Center for Disease Control (CDC) provides an ongoing view called FluView which tracks reported cases around the country and helps citizens…

  9. Meta Tags Are Out…At Least In Google’s Eyes

    Google recently announced that meta tags, the part of a Web page that accommodates keywords, are no longer being supported.  Google’s recent post confirmed what many already suspected:  meta tags aren’t so important.  For a bit more of a breakdown, check out this video from Matt Cutts, a Google Software Engineer, who explains the situation:

  10. Search Engines: A Framework for Understanding

    Do you struggle with getting your arms around how search engines work?  You’re not alone.  With this diagram and a few pointers, we’re hopeful that you might be in a better position to succeed with search marketing.  Keep in mind that while this is a framework and a methodology for understanding, it is not intended…

  11. Social Media: A Waste of Your Organization’s Time?

    The rise of MySpace, Facebook, Twitter and others is not foreign to most.  Unless you’ve been asleep for the past few years, you know that social networks exist and that people use them.  Heavily.  It hasn’t taken long for public relations professionals to put their arms around the medium (playing both offense and defense) and…

  12. Ten of Our Recent Client Engagements

    When we started WebSolvers in 1995, the Web was a brand new medium.  We don’t need to tell you how much technology has changed, but we do want to share with you how much we have.  Instead of boring you with theory, here is a list of ten recent engagements that we’ve completed that give…

  13. The Linchpin in Web Projects

    Seth Godin’s new book, Linchpin, challenges and encourages readers to be indispensable.  Failing to do so, he states, is to risk having a job that is sent to a cheaper source of labor–either to other people, a machine, or a combination of the two: “If we can put it in a manual, we can outsource…

  14. 10 Internet Marketing Musts in 2010

    As the year 2010 is in full swing, it’s hard to believe how things have changed in recent years.  Internet marketing tools and strategies have come along way since 1995, the year WebSolvers began.  Back then, the idea of just building a Web site was a fairly exotic concept. Google had yet to be founded…

  15. (Design) Death by Committee

    When an organization decides to embark on a new Web project, particularly a Web site re-design, it typically forms a committee.  This committee is usually cross-functional in nature, comprised of personnel from marketing, IT, and/or finance. There is plenty of reason to form a group for this type of project.  Web projects have so many…

  16. Your Web Design: Planning for Change

    We all know that keeping content fresh on your Web site is of critical importance.  It doesn’t look very professional when a user visits your Web site and sees that the content hasn’t been updated in some time.  In fact, it’s regarded as unprofessional when your Web site is characterizing past events as ‘coming soon’…