1. Instagram Advertising ROI by the Numbers

    Instagram advertising is here and showing great potential. The first Instagram ad by fashion brand Michael Kors was spotted in November 2013 sporting a “sponsored” label and created quite the buzz. Instagram revealed last month that it would begin offering sponsored posts and delivered a preview of what it would look like. Instagram has held…

  2. Web Design Meets Content Marketing: Coca-Cola

    I am always interested in how the world’s marketing and digital marketing leaders are breaking new ground online. A particular web design article caught my attention this week as it profiled Coca-Cola‘s recent corporate website re-design effort. Coke’s new website looks more like a news portal than a corporate brochure. The upper area of the…

  3. Building Search Engine and Blog Traffic Takes Time

    Building search engine and blog traffic through content marketing and search engine optimization take time.  I have yet to meet a client that does not want steadily increasing traffic from organic SEO efforts.  It’s a natural desire because companies would rather acquire web visitors this way instead of paying for PPC ads on Google. But…

  4. Digital Marketing Agency Blog

    Stage Before Beauty: Don’t Skip the Sitemap

    Sitemaps are ugly.  They just are.  And clients don’t want to talk about them.  Who can blame them?  Websites are visual and beautiful.  Who cares if the cart is before the horse?  Let’s talk about lipstick, not foundation! Let’s pick out the kitchen tile before we know the number of bedrooms!  Let’s eat the icing…

  5. Your Web Design Has 10 Seconds to Capture a User

    High speed and zero cost have become the price of admission for those wanting to capture the consumer’s attention through web design.  And our attention is divided enough as we know from those of us who insist on walking, driving, and sleeping while texting.  If you look around at other drivers on the road, for…

  6. Age of Context Book Review

    Many of us have heard or read about the refrigerator of the future that tells you when you’re low on milk.  No biggie, right?  But things are starting to accelerate when it comes to technology adapting to our lives in meaningful and almost scary ways.  For example, how about a driverless taxi that knows you…

  7. 10 Tips for Writing an Effective Web Design RFP

    When marketers embark on a web design project, one of the first common practices is to develop a document–a web design RFP–that outlines the project’s requirements.  This document usually comes in the form of an RFP (Request for Proposal) which typically outlines the project, timeline, and overall parameters.  Once completed, the web design RFP is…

  8. Content Marketing Infographic

    Content marketing is an ever-evolving marketing practice area.  Although the idea of content marketing has been around for decades, the explosiveness of digital marketing has taken it to a whole new level.  The content marketing infographic below paints a present-day story of how producing content can help your brand find and win customers.  

  9. Social Media Marketing Drives Search Engine Marketing

    Every two years, Moz (formerly SEOMoz.org) surveys a group of SEO experts and asks them to give their opinions on what factors they believe will be most important in driving search engine rankings.  Since Google and other search engines do not make the mechanics of their algorithms publicly available, surveys like this are important to try…

  10. Email Marketing: Building Your List On The Go

    Most of the marketing buzz these days is around social media marketing, but we still think that email marketing is a very important part of the digital marketing mix.  Email is still a major communication vehicle for most and many expect it to be critical for years to come.  Some even still characterize email as…

  11. What Should I Write About on My Company Blog?

    When it comes to your company blog, a little thought goes a long way.  Most marketers agree that effective content marketing is an increasingly important part of reaching new customers.  Consumers are continuing to shun ads in favor of objective, educational content.  Companies that are trying to grow are seeking to tap into this trend…

  12. Want to Rank Highly on Google? Think Responsive Web Design.

    As more and more websites and web pages are launched and refreshed, Google continues to index and rank them according to the rules of the company’s ever-evolving algorithm.  When new technologies or user challenges emerge, Google sometimes gives marketers some guidance on how to increase search visibility. The explosion in mobile web browsing has presented…

  13. Social Media Infographic

    Meet Jane.  She’s a prototypical customer and marketers trying to reach her need to be smarter than ever.  Our social media infographic shows just how you can be at the right place at the right time:  when Jane is ready to make a buying decision.

  14. WebSolvers Wins Silver Addy for Pickify App

    Orlando, Fla. (May 6, 2013) – In a day and age when weddings are planned on Pinterest and relationship statuses are solidified on Facebook, who wouldn’t want to poll their social network to get opinions on which tie works best with a suit or which team will win tonight’s game? Tapping into the social nature…

  15. WebSolvers Selected as Seminole Chamber Small Business Award Winner

    Orlando, Fla. (May 7, 2013) – Each year, the Seminole County Regional Chamber of Commerce recognizes small businesses that have achieved greatness and impacted Seminole County. On May 2, WebSolvers, a digitally dominant design, marketing, branding and communications agency, was selected as the Technology Business of the Year, based on impressive company growth, community involvement,…

  16. Web Design Presentation to Orlando / Florida Cleantech Accelerator Network

    WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN).  FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy.  The topic of the presentation was Website Strategies and covered topics like…