1. Digital Marketing Agency Blog

    “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…

  2. Apple Commercial: The Relatable Approach

    Perhaps you’re a skeptic of the latest Apple commercial, and with as much attention as Apple has received, you’re not alone if you’re second-guessing their motives. The hit commercial has been viewed more than any other video posted on Apple’s YouTube account. In fact, it has more than doubled their second highest video, one that…

  3. Digital Marketing Agency Blog

    Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

    Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV. Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded. The measurable results of the multi-platform broadcast,…

  4. Digital Marketing Agency Blog

    Investing Ideas: Starbucks Customer Feedback Goes Social

    I recently received an email from Starbucks about their five-year-old website: My Starbucks Idea. If you’ve never been to the My Starbucks Idea customer feedback website, it’s a portal where Starbucks steals all of your awesome ideas! Just kidding! (But only a little.) Good old fashioned suggestion boxes have been around for years, but My…

  5. Perfect Blog

    Company Blogs: Why Yours Should Have One

    “Why?” “What’s the point?” and “How?” These are the first three questions we hear when recommending that a company start a blog. The truth is, blogs are misunderstood. Blogging is not only meant for the foodie, fashionista or world-traveler. B2B firms, companies in specialized industries, and small businesses are all seeing more success than ever…

  6. Mobile Advertising: Is it Right for Your Business?

    Have you noticed how display advertisements are appearing on your mobile phone throughout the day? We see mobile ads in mobile apps, web browsers, and on social networking sites. Have you ever clicked on one or wondered about the ROI of mobile advertising? New research is helping us answer these questions. A recent piece in…

  7. Instagram Advertising ROI by the Numbers

    Instagram advertising is here and showing great potential. The first Instagram ad by fashion brand Michael Kors was spotted in November 2013 sporting a “sponsored” label and created quite the buzz. Instagram revealed last month that it would begin offering sponsored posts and delivered a preview of what it would look like. Instagram has held…

  8. Web Design Meets Content Marketing: Coca-Cola

    I am always interested in how the world’s marketing and digital marketing leaders are breaking new ground online. A particular web design article caught my attention this week as it profiled Coca-Cola‘s recent corporate website re-design effort. Coke’s new website looks more like a news portal than a corporate brochure. The upper area of the…

  9. Building Search Engine and Blog Traffic Takes Time

    Building search engine and blog traffic through content marketing and search engine optimization take time.  I have yet to meet a client that does not want steadily increasing traffic from organic SEO efforts.  It’s a natural desire because companies would rather acquire web visitors this way instead of paying for PPC ads on Google. But…

  10. Digital Marketing Agency Blog

    Stage Before Beauty: Don’t Skip the Sitemap

    Sitemaps are ugly.  They just are.  And clients don’t want to talk about them.  Who can blame them?  Websites are visual and beautiful.  Who cares if the cart is before the horse?  Let’s talk about lipstick, not foundation! Let’s pick out the kitchen tile before we know the number of bedrooms!  Let’s eat the icing…

  11. Your Web Design Has 10 Seconds to Capture a User

    High speed and zero cost have become the price of admission for those wanting to capture the consumer’s attention through web design.  And our attention is divided enough as we know from those of us who insist on walking, driving, and sleeping while texting.  If you look around at other drivers on the road, for…

  12. Age of Context Book Review

    Many of us have heard or read about the refrigerator of the future that tells you when you’re low on milk.  No biggie, right?  But things are starting to accelerate when it comes to technology adapting to our lives in meaningful and almost scary ways.  For example, how about a driverless taxi that knows you…

  13. 10 Tips for Writing an Effective Web Design RFP

    When marketers embark on a web design project, one of the first common practices is to develop a document–a web design RFP–that outlines the project’s requirements.  This document usually comes in the form of an RFP (Request for Proposal) which typically outlines the project, timeline, and overall parameters.  Once completed, the web design RFP is…

  14. Content Marketing Infographic

    Content marketing is an ever-evolving marketing practice area.  Although the idea of content marketing has been around for decades, the explosiveness of digital marketing has taken it to a whole new level.  The content marketing infographic below paints a present-day story of how producing content can help your brand find and win customers.  

  15. Social Media Marketing Drives Search Engine Marketing

    Every two years, Moz (formerly SEOMoz.org) surveys a group of SEO experts and asks them to give their opinions on what factors they believe will be most important in driving search engine rankings.  Since Google and other search engines do not make the mechanics of their algorithms publicly available, surveys like this are important to try…

  16. Email Marketing: Building Your List On The Go

    Most of the marketing buzz these days is around social media marketing, but we still think that email marketing is a very important part of the digital marketing mix.  Email is still a major communication vehicle for most and many expect it to be critical for years to come.  Some even still characterize email as…

  17. What Should I Write About on My Company Blog?

    When it comes to your company blog, a little thought goes a long way.  Most marketers agree that effective content marketing is an increasingly important part of reaching new customers.  Consumers are continuing to shun ads in favor of objective, educational content.  Companies that are trying to grow are seeking to tap into this trend…