1. A Practical Content Marketing Example

    Many marketers are still coming around to the idea of content marketing and how it positively impacts both consumer preference, conversion and search engine optimization. To provide some illumination on the concept of content marketing as well as some simple context, let’s look at a practical example of how content marketing works. I was recently…

  2. The Best Free Marketing Tool You Have

    This brief (approximately 90 seconds) video is a quick but important exchange between Seth Godin and Tom Peters on blogging and its marketing power. In it, Peters calls blogging “the best marketing damn marketing tool by an order of magnitude” he’s ever had and ironically notes that it happens to be free.  If you are contemplating…

  3. Web Design Questions to Contemplate

    A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence.  As a group, they plan on thinking through a strategy before embarking on the Web design project itself.  Wanting to be particularly practical, the client wanted discussion questions that would look at their own…

  4. Digital Marketing Agency Blog

    Why You Should Redesign with Mobile in Mind

    Mobile First is an approach that has been widely discussed by web designers and developers since the creation and popularization of the smartphone. Instead of designing a desktop website and scaling it down to fit to a mobile device, designing Mobile First starts with the mobile website – a bare minimum, no-frills, fast-loading version of your content…

  5. Zombies Don’t Carry Credit Cards

    If you asked most marketers, the goal of digital marketing is conversion.  For the sake of this post, let’s define a conversion as a purchase of an online product.  The word ‘conversion’ is used because the goal is to convert a web visitor to a buyer.  The more conversions, the more revenue.  The more revenue, the…

  6. Content Marketing: What it is and why is it Important to Web Design

    Content marketing is not a new idea.  Providing straight-forward, educational information on a product or service is as old of a tactic as the seminar or white paper.  Simply defined, content marketing is the creation and distribution of content (a blog post, an article, illustration, photograph, etc.) that informs and influences but does not advertise…

  7. Stop Sending Files Through Email and Start Using Dropbox

    Here at WebSolvers, we love creating large graphics and long marketing presentations. Back in the dark ages, we would try to send these types of files through email to each other and to clients. These files would clog up our email applications and cause chaos throughout the office (okay, maybe not that bad).  We tried…

  8. Why You Should Learn a Little HTML & CSS and How

    This post may seem a little strange—why would a digital marketing agency want anyone else to learn HTML when that is what we do for you? We not only come in handy during the how of website design (or the HTML/CSS), where we really shine is the why. We have years of experience to back…

  9. Twitter Advertising – is it Worth it?

    Hopefully by now you’ve seen our post on Facebook ads and have decided if they are right for your business. Well, Facebook isn’t the only social media site that makes it easy to advertise to users – Twitter is doing the same. In 2011, Twitter was boasting 100 million active users a day, who were…

  10. Pinterest – What is it and can it benefit my business?

    Pinterest. Odds are you’ve heard the name recently (most likely from your wife or technology addicted daughter), but you’re not quite sure what it is. “A digital pinboard? With pictures? Well that is just great, but why should I care?”. Well, I’ll tell you exactly why you should care about Pinterest and what it could…

  11. What is Content Marketing?

    Content marketing is a quickly-emerging area of practice for marketers.  It is emerging rapidly and will continue to be more and more important as time goes on.  But before defining exactly what content marketing is, it is important to acknowledge the shifts in the landscape of consumer behavior: Consumers are no longer using the Yellow…

  12. Twitter Advertising Gives 10,000 Businesses $100 in Free Advertising Credit

    Some time ago, Twitter announced a new advertising service for small businesses.  Essentially, the service allows small businesses to promote their Twitter account to would-be followers.  You may have seen some of the ads over the past several months.  Below is an example from Alter, an independently-owned clothing shop in Brooklyn. To get more businesses…

  13. When it Comes to your Website, How Should You Keep Score?

      There is an old management adage that says:  “you can’t manage what you don’t measure.”  Taking it one step further, it’s been said that “if you can measure it, you can manage it and if you can manage it, you can improve it.” This line of thinking most certainly applies to understanding the effectiveness…

  14. Notes on the Evernote Smart Notebook

    Matt and I use Evernote to take, organize and search for previously taken notes. Evernote keeps your notes in the cloud, so they’re available anywhere that you have access to the internet. The Evernote Smart Notebook is a snazzy moleskine designed especially for Evernote, containing special paper to allow for the use of auto-cropping and…

  15. Facts about Web Design and Conversion

    While doing some research for a new client engagement, we came across some statistics that are really interesting and revealing for marketers.  These stats speak to the value of content and social media activity in terms of a site’s lead generation capability.  Content has always been important to web marketers, but it’s becoming increasingly critical…

  16. What is Responsive Web Design?

    When users started browsing web sites (originally designed for a standard computer monitor) on mobile phones and tablets, some funny things happened. In short, they didn’t work. Sites built using Flash animation became invisible and sites with larger images were hardly useful at all. And while some web sites could be “pinched” and zoomed, that…