1. What do you see when you look into a mirror?

    Your reflection, of course. That image looking back at you is what other people see more often than you do. (At least I hope you aren‚Äôt looking in the mirror that much.) The impression you make is displayed through your appearance, smile, attitude, gait, language, etc. and when you look in the mirror, typically you…

  2. Kelly Lafferman Joins WebSolvers as Principal, Strategy and Development

    Central Florida Marketing & Operations Veteran Brings Experience to Prominent Digital Communications Firm Orlando, Fla. (January 10, 2012)‚ÄĒKelly Lafferman, a marketing, branding and communications executive in Central Florida, recently joined WebSolvers, a digital design and development firm as Principal of Strategy and Development. In this role, Lafferman will build a marketing, branding and communications practice…

  3. Are QR Codes Right for Your Business?

    If you are a bit bewildered by QR codes, you are not alone. QR (Quick Response) codes are becoming increasingly popular among marketers and can now be seen on billboards, print ads, and even t-shirts. So what are they and how can they help you business?

  4. Book Review – The Power Formula for LinkedIn Success

    LinkedIn, the social networking site for professional networking, has been in the news lately as its recent IPO reminded investors of the dot-com days. ¬†The site has been continuing to accelerate in size and stature as it recently achieved a very admirable milestone: 100 million in registered users. ¬†While this does pale in comparison in…

  5. Chargify Product Review

    One of the highest aims for any sales-minded organization is to build a stream of recurring revenue.¬† Over time, traditional businesses like cable companies, self-storage facilities, and garbage haulers have prevailed by selling subscriptions to services.¬† Instead of selling singular products (think about a door-to-door vacuum cleaner salesman) where the transaction is typically “one and…

  6. Is Your Website…Different?

    Assume for a moment that your website is among the most (if not the most) visible representation of your company.¬† Are you confident that it is sending the right message to your audience? It very well might be.¬† It might be clearly communicating your message and presenting your products and services.¬† It might be attractive…

  7. Book Review – Unmarketing: Stop Marketing. Start Engaging.

    The more you read UnMarketing, the more curious you become about its author, Scott Stratten.¬† Truth be told, Stratten does not leave much to the imagination as he writes very candidly (and, at times, casually), about his successes and failures along the way from becoming an unknown consultant to an internationally-recognized expert.¬† You can learn…

  8. WebSolvers Launches New Product: Introducing MetricPulse

    WebSolvers is pleased to announce the release of a new product:¬† MetricPulse.¬† MetricPulse is a Web-based software application for Web site owners and Internet marketers that aggregates and organizes a series of critical Internet metrics into one simple and powerful dashboard.¬† Like an automobile’s dashboard provides information to a driver, MetricPulse tracks and transmits key…

  9. Using Twitter Keywords to Find New Customers

    You might be quite familiar with Twitter.¬† You might follow some major news outlets, celebrities and friends online and keep up with their latest updates for work, entertainment, or an occasional cure for boredom. But one aspect of Twitter that you may not be familiar with is the very powerful Twitter search engine that is…

  10. Albert Einstein & Web Statistics

    “Not everything that can be counted counts.”¬† –Albert Einstein It is true that one of the great blessings of online marketing is the fact that so many things can be measured.¬† Tools like Google Analytics track hundreds of data points–how many visitors visit your site, what they click on, what sites refer them to you,…

  11. WebSolvers Launches New Site for 2011 Tavistock Cup

    WebSolvers recently launched a new Website for the 2011 Tavistock Cup, the eighth annual event featuring world class professional golfers from around the world.¬† This year’s event will feature four teams:¬† Albany, Isleworth Golf & Country Club, Lake Nona Golf & Country Club and Queenwood Golf Club.¬† Screen shots from the new site (www.tavistockcup.com) can…

  12. Using Google Maps to Keep Pace with Company Growth

    An important issue for many corporate Web sites is showing the locations of offices and facilities so that customers can easily contact the appropriate office of the company.¬† This becomes particularly critical when a firm is growing rapidly and even more complex when the types of facilities¬† differ between markets. WebSolvers client WastePro–a rapidly growing…

  13. WebSolvers to Participate in New Media Marketing Summit

    WebSolvers President Matt Certo will be speaking at the New Media Marketing Summit in Orlando, FL (Winter Park).¬† The event is for marketers, planners, entrepreneurs and executives seeking to promote their organizations using online tools and strategies.¬† The conference will take place on the campus of Rollins College in Winter Park, Florida on Friday, November…

  14. Web Site Content & Authenticity

    A Web site’s imagery draws users in, but it is often the content that connects users with the brand.¬† Many Web site visitors click on the ‘About Us’ page of sites to learn more about the people and the story behind your firm.¬† Author Seth Godin writes about this in his post (Five rules for…