1. What Should I Write About on My Company Blog?

    When it comes to your company blog, a little thought goes a long way. ¬†Most marketers agree that effective content marketing is an increasingly important part of reaching new customers. ¬†Consumers are continuing to shun ads in favor of objective, educational content. ¬†Companies that are trying to grow are seeking to tap into this trend…

  2. Want to Rank Highly on Google? Think Responsive Web Design.

    As more and more websites and web pages are launched and refreshed, Google continues to index and rank them according to the rules of the company’s ever-evolving algorithm. ¬†When new technologies or user challenges emerge, Google sometimes gives marketers some guidance on how to increase search visibility. The explosion in mobile web browsing has presented…

  3. Social Media Infographic

    Meet Jane. ¬†She’s a prototypical customer and marketers trying to reach her need to be smarter than ever. ¬†Our social media infographic shows just how you can be at the right place at the right time: ¬†when Jane is ready to make a buying decision.

  4. WebSolvers Wins Silver Addy for Pickify App

    Orlando, Fla. (May 6, 2013) ‚Äď In a day and age when weddings are planned on Pinterest and relationship statuses are solidified on Facebook, who wouldn‚Äôt want to poll their social network to get opinions on which tie works best with a suit or which team will win tonight‚Äôs game? Tapping into the social nature…

  5. WebSolvers Selected as Seminole Chamber Small Business Award Winner

    Orlando, Fla. (May 7, 2013) ‚Äď Each year, the Seminole County Regional Chamber of Commerce recognizes small businesses that have achieved greatness and impacted Seminole County. On May 2, WebSolvers, a digitally dominant design, marketing, branding and communications agency, was selected as the Technology Business of the Year, based on impressive company growth, community involvement,…

  6. Web Design Presentation to Orlando / Florida Cleantech Accelerator Network

    WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN). ¬†FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy. ¬†The topic of the presentation was Website Strategies and covered topics like…

  7. A Practical Content Marketing Example

    Many marketers are still coming around to the idea of content marketing and how it positively impacts both consumer preference, conversion and search engine optimization. To provide some illumination on the concept of content marketing as well as some simple context, let’s look at a practical example of how content marketing works. I was recently…

  8. The Best Free Marketing Tool You Have

    This brief (approximately 90 seconds) video is a quick but important exchange between Seth Godin and Tom Peters¬†on blogging and its marketing power. In it, Peters calls blogging “the best marketing damn marketing tool by an order of magnitude” he’s ever had and ironically notes that it happens to be free. ¬†If you are contemplating…

  9. Web Design Questions to Contemplate

    A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence. ¬†As a group, they plan on thinking through a strategy before embarking on the Web design project itself. ¬†Wanting to be particularly practical, the client wanted discussion questions that would look at their own…

  10. Digital Marketing Agency Blog

    Why You Should Redesign with Mobile in Mind

    Mobile First¬†is an approach that has been widely discussed by web designers and developers since the creation and popularization of the smartphone. Instead of designing a desktop website and scaling it down to fit to a mobile device, designing Mobile First¬†starts with the mobile website – a bare minimum, no-frills, fast-loading version of your content…

  11. Zombies Don’t Carry Credit Cards

    If you asked most marketers, the goal of digital marketing is conversion. ¬†For the sake of this post, let’s define a conversion as a purchase of an online product. ¬†The word ‘conversion’ is used because the goal is to¬†convert a web visitor to a buyer. ¬†The more conversions, the more revenue. ¬†The more revenue, the…

  12. Content Marketing: What it is and why is it Important to Web Design

    Content marketing is not a new idea. ¬†Providing straight-forward, educational information on a product or service is as old of a tactic as the seminar or white paper. ¬†Simply defined, content marketing is the creation and distribution of content (a blog post, an article, illustration, photograph, etc.) that informs and influences but does not advertise…