1. When it Comes to your Website, How Should You Keep Score?

      There is an old management adage that says: ¬†“you can’t manage what you don’t measure.” ¬†Taking it one step further, it’s been said that “if you can measure it, you can manage it and if you can manage it, you can improve it.” This line of thinking most certainly applies to understanding the effectiveness…

  2. Notes on the Evernote Smart Notebook

    Matt and I use Evernote to take, organize and search for previously taken notes. Evernote keeps your notes in the cloud, so they’re available anywhere that you have access to the internet. The Evernote Smart Notebook is a snazzy moleskine designed especially for Evernote, containing special paper to allow for the use of auto-cropping and…

  3. Facts about Web Design and Conversion

    While doing some research for a new client engagement, we came across some statistics that are really interesting and revealing for marketers. ¬†These stats speak to the value of content and social media activity in terms of a site’s lead generation capability. ¬†Content has always been important to web marketers, but it’s becoming increasingly critical…

  4. What is Responsive Web Design?

    When users started browsing web sites (originally designed for a standard computer monitor) on mobile phones and tablets, some funny things happened. In short, they didn’t work. Sites built using Flash animation became invisible and sites with larger images were hardly useful at all. And while some web sites could be “pinched” and zoomed, that…

  5. Presentation on Web Design & Digital Media to NCSHA

    Our firm was asked to speak to the national conference of the National Council of State Housing Agencies as a panel participant. The conference was held at the Peabody Hotel in Orlando, Florida. The title of the session was: When to Go Fully Digital and explored the challenges and opportunities of online publishing, social media…

  6. WebSolvers Snags Rich Wahl To Further Fuel Its Growth

    Industry Veteran Rich Wahl Returns to Central Florida to Join Forward-Thinking Marketing and Communications Agency Orlando, Fla. (October 11, 2012)‚ÄĒHe‚Äôs back. Ad agency veteran and marketing industry leader Rich Wahl is returning to his roots in Orlando to join WebSolvers, a digitally dominant design, marketing, branding and communications agency headquartered in Baldwin Park. Wahl will…

  7. Do You Hear Jingle Bells?

    We know it’s only September, but the holidays are right around the corner.¬† And while you might be getting in shape for Black Friday and readying yourself for a visit with your in-laws, we thought we would remind you of a few more items on your to-do list. Dress-up your business for the holidays and…

  8. What do you see when you look into a mirror?

    Your reflection, of course. That image looking back at you is what other people see more often than you do. (At least I hope you aren‚Äôt looking in the mirror that much.) The impression you make is displayed through your appearance, smile, attitude, gait, language, etc. and when you look in the mirror, typically you…

  9. Kelly Lafferman Joins WebSolvers as Principal, Strategy and Development

    Central Florida Marketing & Operations Veteran Brings Experience to Prominent Digital Communications Firm Orlando, Fla. (January 10, 2012)‚ÄĒKelly Lafferman, a marketing, branding and communications executive in Central Florida, recently joined WebSolvers, a digital design and development firm as Principal of Strategy and Development. In this role, Lafferman will build a marketing, branding and communications practice…

  10. Are QR Codes Right for Your Business?

    If you are a bit bewildered by QR codes, you are not alone. QR (Quick Response) codes are becoming increasingly popular among marketers and can now be seen on billboards, print ads, and even t-shirts. So what are they and how can they help you business?

  11. Book Review – The Power Formula for LinkedIn Success

    LinkedIn, the social networking site for professional networking, has been in the news lately as its recent IPO reminded investors of the dot-com days. ¬†The site has been continuing to accelerate in size and stature as it recently achieved a very admirable milestone: 100 million in registered users. ¬†While this does pale in comparison in…

  12. Chargify Product Review

    One of the highest aims for any sales-minded organization is to build a stream of recurring revenue.¬† Over time, traditional businesses like cable companies, self-storage facilities, and garbage haulers have prevailed by selling subscriptions to services.¬† Instead of selling singular products (think about a door-to-door vacuum cleaner salesman) where the transaction is typically “one and…

  13. Is Your Website…Different?

    Assume for a moment that your website is among the most (if not the most) visible representation of your company.¬† Are you confident that it is sending the right message to your audience? It very well might be.¬† It might be clearly communicating your message and presenting your products and services.¬† It might be attractive…

  14. Book Review – Unmarketing: Stop Marketing. Start Engaging.

    The more you read UnMarketing, the more curious you become about its author, Scott Stratten.¬† Truth be told, Stratten does not leave much to the imagination as he writes very candidly (and, at times, casually), about his successes and failures along the way from becoming an unknown consultant to an internationally-recognized expert.¬† You can learn…