Football lover or not, the Super Bowl caters to all. Iâ€™m still in the process of understanding the beloved American game, but what I donâ€™t need any help with grasping is the commercials (inject humor and/or a dog and I’m sold), the food (Iâ€™m a huge fan of chips and dip and think that any bowl that contains these two items is a super bowl, indeed), and the amazing stats tied to the Super Bowl (staggering, really).
With that being said, below is what I consider need-to-know stats and facts when it comes to the Super Bowl.
Itâ€™s one of the most-watched events in the world and draws more than 80 million viewers every year since 1990. Want to be seen and hopefully remembered? Maybe you should consider advertising – both traditional and/or digital around this great event. You don’t need a huge budget to be a part of it–try tapping into social media to piggyback on the action.
The rate for a 30-second spot during this yearâ€™s game: 4.5 Million (Insert gasp here.)
The cost for a spot in the very first Super Bowl was a steal at $42,000; then again it was 1967 and a chocolate bar cost about a nickel at that time . No wonder this year Newcastle is opting to share the wealth with brands like Match.com, Jockey, YP.com, Boost Mobile, Charisma Bedding, Beanitos, Rotel, Brawny, Sharper Image, Dixie, and Krave Jerky, just to name a few. Seriously. Newcastle’s 2015 TV spot showcases a whopping total of 37 brands. According to Newcastle, â€ťIt’s the most exciting, most jam-packed, most fiscally responsible big game ad ever.â€ť I have to agree with the Brown Ale on that statement.
English being the only one I understand, but still, thatâ€™s the ability for Super Bowl advertising to reach potentially everyone from Albania to Thailand. Can I get a cheers/prost/kanpai/salud to that?
NBC is planning on posting all Super Bowl TV commercials to Tumblr moments after they air. This is just another genius way of gaining additional ad exposure. That should soften the blow of spending $4.5 million on a :30 second spot. Right?
I am a part of that 44%. Nothing goes better with chicken wings than some bleu cheese and beer. Maybe itâ€™ll be a Newcastle this year? Well done Newcastle. Now Iâ€™m seriously considering you as my beer of choice for the big game due to your entertaining ad. What can I say? Iâ€™m a sucker for good entertainment.
Bonus Fact: Budweiser Always Wins
This one is really a matter of opinion. Mine to be exact. But Budweiser is targeting all with not only this yearâ€™s Super Bowl commercial, but every commercial they make that involves a dog, a horse and a man. Come on – dogs, horses and pulling on my heartstrings in one commercial? SOLD! Hereâ€™s a sneak peek of the commercial they plan on airing this Sunday, February 1st.