Project Briefs

  1. WebSolvers Launches New Site for 2011 Tavistock Cup

    WebSolvers recently launched a new Website for the 2011 Tavistock Cup, the eighth annual event featuring world class professional golfers from around the world.  This year’s event will feature four teams:  Albany, Isleworth Golf & Country Club, Lake Nona Golf & Country Club and Queenwood Golf Club.  Screen shots from the new site (www.tavistockcup.com) can be seen below:

    Tavistock Cup Home Page Screen Shot

    Tavistock Cup Home Page

    Tavistock Cup Secondary Page

    Tavistock Cup Secondary Page

    Tavistock Cup Team Page

    Tavistock Cup Team Page

  2. WebSolvers Launches New Site for The Bogdahn Group

    WebSolvers recently launched a new Web site for The Bogdahn Group, a registered investment advisory firm serving public funds and endowments/foundations from five offices around the country.  WebSolvers worked closely with Bogdahn personnel to reflect the company’s distinctive corporate culture and unique approach to serving clients:  simplifying the investing process for fiduciary officers by providing definitive recommendations.  The Web site creative, seen below, conveys an image of strength, progress, and confidence:

    The Bogdahn Group Home Page

    The Bogdahn Group home page contains succinct messaging, pleasing transitions, and distinctive calls to action.

    The Bogdahn Group Client Distribution page features an engaging infographic which shows both geographic and industry presence.

    The Bogdahn Group Client Distribution page features an engaging infographic which shows both geographic and industry presence.

    WebSolvers provided professional services in the areas of creative development, planning, copywriting, Web design, project management, and Web production.  To visit the live site and to learn more about The Bogdahn Group, please visit http://www.bogdahngroup.com.

  3. WebSolvers Launches Portal for Global Golf Post

    Global Golf Post, the first designed for digital weekly golf news publication in the world, is delivered as a weekly digital edition using the well-regarded Texterity platform.  Global Golf Post (GGP) wanted to extend the publication’s content into a search-engine friendly platform with the hope of exposing the content to organic Web search traffic.  Working closely with the teams at GGP and Texterity, WebSolvers released a portal with said specifications.

    Like many good ideas, our client’s started with a simple sketch of the vision and direction:

    Using the client’s sketch, WebSolvers led a wireframing process with the client to lay out the key elements of the home page such as feature sections, story headlines and sponsor ad blocks.  A simple blueprint emerged:

    Global Golf Post Portal Wireframe

    Global Golf Post Portal Wireframe

    Once the team was comfortable with the wireframes, the process moved into the Design & User Experience realm where WebSolvers developed and refined an attractive, engaging system for the content.  Special emphasis was placed on enticing users to both (a) enter contests and (b) subscribe to the publication.

    Global Golf Post Home Page Concept

    Global Golf Post Home Page Concept

    The concept for the home page was then extended to the individual story pages.  Under the assumption that most long-tail organic searches would bring users directly to story pages (instead of the home page itself), we focused on keeping the sub-pages simple and uncluttered:  the layout focuses attention on the objective of generating contest entries and subscriptions:

    Global Golf Post Sub-Page Concept

    Global Golf Post Sub-Page Concept

    Since Global Golf Post generates a wealth of content on a weekly basis, the process for updating the content was heavily contemplated.  After much client exploration, WebSolvers installed a simple content management tool to facilitate the fast and easy process of future story publication.  Stories can easily be cut and pasted into the interface; because of proper planning, the content is inserted into the appropriate locations within the portal.  An example of the client interface is below:

    Global Golf Post Portal - Administrative Interface

    Global Golf Post Portal - Administrative Interface

    WebSolvers also installed simple social-sharing devices to allow users to easily share the content they like on Twitter and Facebook, among others:

    Simple Icons Facilitate Social Sharing

    Simple Icons Facilitate Social Sharing

    Perhaps the most important outcome was the satisfaction of our client, Jim Nugent, Publisher of Global Golf Post:  “Kudos to team WebSolvers…for a job very well done getting our portal launched.  Thanks for all you did to make this happen.”

    The portal is available for browsing at www.globalgolfpost.com.  Please visit and don’t forget to subscribe!