All the news that’s NOT fit to print…

Many agree that blogging is really changing the face of journalism. One of the best things about journalists (especially columnists) who blog is that they now have an outlet to publish more content that isn’t necessarily appropriate for their regular column. I subscribe to an ESPN column by Bill Simmons (The SportsGuy) and I get immediate notification of when he publishes a new column or news-bite. That alone is pretty convenient.
But take The Orlando Sentinel’s ‘Taking Names’ column by Scott Maxwell. His blog gives him a place to talk about each day’s column and to share stories about the column that a reader would find interesting. His recent coverage of ‘Lynum-gate’ has given readers a chance to see how the column has evolved…and to learn more than the column could ever hope to reveal.
Want to see a good example of this? Check out one sports columnist’s case in point about Will Ferrell not always having a sense of humor!

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. Findsome & Winmore helps organizations find and win customers through Web development, mobile app creation, branding, social media marketing, search marketing, and anything else that might help clients grow. He loves black coffee, his family, and learning from others. You can follow him on Twitter at @mcerto.

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