1. Team in an Office

    What is Organizational Culture?

    Culture is a word that is thrown around quite a bit in today’s business climate as leaders think about building and growing strong organizations.  In a constantly changing and evolving global marketplace, I believe that the culture of a company is of critical importance in terms of building and developing the organization itself. That said,…

  2. Cat on Computer

    How to Create an Effective Pay-Per-Click Campaign

    Pay-per-click (PPC) advertisements are kind of like cats: you either love them or hate them. But before you pick sides on becoming a crazy PPC lady or adopting an allergy to them altogether, the ads that show up above the rest of your Google search results are a marketing tactic that can be very effective…

  3. sleeping man

    4 Summer Marketing Tips to Avoid the Dreaded “Slump”

    Summer isn’t only associated with fun in the sun, cold frosty drinks and treats, and vacations. Unfortunately, it’s also associated with what marketers like to affectionately call the “summer slump.” Just because things tend to slow down during this hot time (no pun intended) it doesn’t mean your marketing needs to.  Drink some iced coffee,…

  4. Vintage Newspaper

    5 Tips To Consider When Writing Your Next Press Release

    So, your company has some great news and you’re ready to announce it to the world? There are a few things you should consider first. While writing a press release may seem like a simple process, a lot of time and strategic thinking goes into the average announcement. To that end, before you set out to…

  5. Customize Your Business To Your Clients

    Why Do Options Attract Clients?

    It’s 2pm and I’ve been waiting eagerly in this L shaped line out the door at Chipotle. I stare ravenously at my soon-to-be burrito bowl as the woman behind the counter finishes layering the corn salsa on my glorious veggie mountain. She starts to reach for the guacamole spoon and before she can even ask, I blurt…

  6. Thank You Sign

    5 Ways to Generate Organic Online Reviews

    You’ve heard all about why your business needs to be on social media. In the grand scheme of things, it’s still the new kid on the block in the neighborhood of marketing. But just because so much attention has been focused on the shiny and new does not mean that you should lose sight of…

  7. What's Your Website's Purpose?

    Does Your Website Content Have a Purpose?

    To stay in and study for that big exam, or enjoy the kegger down Greek Row; Yes, we go back to the university days (daze?) to show a prime example of why prioritization is key to success in anything you do. As anyone worth their salt in the professional world will tell you, great work…

  8. Beauty and Brains

    Beauty AND Brains: 5 Things to Consider Before a Website Redesign

    There’s no question that everyone loves a beautiful website. Design matters, and your website design should reflect your brand and capture your target audience. While falling in lust with a pretty site is easy to do, we consider ourselves the serious-relationship-type. A beautiful website that lacks the right content, user-experience or call-to-action is essentially beauty…

  9. Celebrating 20 Years at Findsome & Winmore

    20 Lessons I Learned in 20 Years of Business

    Things I Know Now But Wish I Knew Then… In 1995 at the age of 19, I saw a demonstration of the Internet. A Rollins College student at the time, I watched a professor send an e-mail message (think green screen) to his colleague at Harvard and get an immediate response. How did something travel…

  10. A pair of hands typing on a typewriter

    How to Write an Effective Blog Post in 5 Easy Steps

    So you’ve heard that content is king and you should be blogging? You’ve got an idea of what you should blog about, but you’re not quite sure how to go about it. When content is being created, you want to make sure that you are getting the most out of it, just like anything you…

  11. Newspaper dispensers on a sidewalk

    Is There Room for Public Relations in Your Marketing Strategy?

    A question I’m often asked as a Public Relations professional is, “What’s the difference between PR and marketing?” The answer is simple: not much. Public Relations Defined Public Relations is the practice of monitoring and distributing the flow of information from an individual or company to its targeted audiences or the public, through strategic media relations…

  12. Why Your Brand Matters

    The Power of Your Brand!

    When Simplicity Isn’t So Simple It can be tempting, but don’t be deceived by the simplicity of many well-known brands. There is an art form and process behind branding, and without these processes it can become dangerously easy for a company to be misrepresented. The power of branding should never be undervalued or underrated. Effective…

  13. Digital Marketing Tips from YouTube's Greatest Stars

    3 Digital Marketing Tips from YouTube’s Biggest Stars

    Ah, YouTube — that venerable bastion of cat videos and fail compilations. A place where you can learn how to play Oasis’ hit song “Wonderwall” (on ukulele, no less!) and watch Neil DeGrasse Tyson discuss supermassive black holes. Readers, we are truly living in the future. Come to think of it, the fact that you are even reading…

  14. Digital Marketing Agency Blog

    Celebrating 20 Years of Web Design and Digital Marketing

    When the clock struck midnight on December 31st, 2014 and we rolled into 2015, Findsome & Winmore entered its 20th anniversary year. As our agency reached that milestone, we wanted to pause and reflect a bit on the past and what it means for our future. Looking back, so much has changed in the technology…

  15. A football player drinking from a trophy cup

    5 Fun Facts To Up Your Super Bowl Game

    Football lover or not, the Super Bowl caters to all. I’m still in the process of understanding the beloved American game, but what I don’t need any help with grasping is the commercials (inject humor and/or a dog and I’m sold), the food (I’m a huge fan of chips and dip and think that any…