1. creative brief meme

    Creative Briefs: Not Just a Classic Agency Go-To

    Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief that will help your team produce their greatest work yet. If you’re not sure where to start, let me guide you… Quick rundown: A creative brief is…

  2. Search Engine Optimization

    New Generic Top Level Domains: Should You Ditch Your .com?

    By now, you’re used to .com, .edu and .org ruling the domain extensions, and you most likely side-eye the .net’s and .info’s of the world, questioning their legitimacy for not locking in a .com domain. But over the last year, a new type of domain extension has emerged, and it’s getting quite a bit of…

  3. What Can CrossFit Teach You About Marketing?

    What Can CrossFit Teach You About Growing Your Business?

    It is hard not to notice the phenomenal growth of CrossFit, the international fitness movement that has taken the world by storm as of late. If you’re not familiar, CrossFit is a global network of independent gyms (called affiliates) that focuses on group exercise. You’ve likely seen these gyms (referred to as boxes because of…

  4. GOP Republican National Debate

    There’s No Debate: Professionals Need to Stay Cool During Heated Presidential Debates

    It’s really no surprise that the presidential debates always garner high ratings and produce a hotbed of headlines up until election time. Of course, with all eyes on the nation’s frontrunners for the race to the White House, people tend to have opinions; however, we recommend that professionals refrain from expressing such opinions on their social media…

  5. Grow Your Email Database

    How Do I Build An Email Database?

    Email: One of the most efficient ways to get your audience’s attention right at their fingertips. Before creating your hot masterpiece of a newsletter, the first step is to know the loyal audience that will be receiving your important news.  Please note that I used the term “LOYAL.”  This means, it’s your job to curate an audience that…

  6. Batman-e1437060881704

    Grassroots Marketing Done Geeky: What Brands Can Learn from Comic Con

    San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor, excitement…

  7. Findsome & Winmore Announces Plans to Expand Office Space

    ORLANDO, Fla. (July 1, 2015) — Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, announces today plans to expand its office space in order to accommodate strategic growth. The expansion, which will begin in July, will take the office from a capacity of approximately 15 people to…

  8. Team in an Office

    What is Organizational Culture?

    Culture is a word that is thrown around quite a bit in today’s business climate as leaders think about building and growing strong organizations.  In a constantly changing and evolving global marketplace, I believe that the culture of a company is of critical importance in terms of building and developing the organization itself. That said,…

  9. Cat on Computer

    How to Create an Effective Pay-Per-Click Campaign

    Pay-per-click (PPC) advertisements are kind of like cats: you either love them or hate them. But before you pick sides on becoming a crazy PPC lady or adopting an allergy to them altogether, the ads that show up above the rest of your Google search results are a marketing tactic that can be very effective…

  10. sleeping man

    4 Summer Marketing Tips to Avoid the Dreaded “Slump”

    Summer isn’t only associated with fun in the sun, cold frosty drinks and treats, and vacations. Unfortunately, it’s also associated with what marketers like to affectionately call the “summer slump.” Just because things tend to slow down during this hot time (no pun intended) it doesn’t mean your marketing needs to.  Drink some iced coffee,…

  11. Vintage Newspaper

    5 Tips To Consider When Writing Your Next Press Release

    So, your company has some great news and you’re ready to announce it to the world? There are a few things you should consider first. While writing a press release may seem like a simple process, a lot of time and strategic thinking goes into the average announcement. To that end, before you set out to…

  12. Customize Your Business To Your Clients

    Why Do Options Attract Clients?

    It’s 2pm and I’ve been waiting eagerly in this L shaped line out the door at Chipotle. I stare ravenously at my soon-to-be burrito bowl as the woman behind the counter finishes layering the corn salsa on my glorious veggie mountain. She starts to reach for the guacamole spoon and before she can even ask, I blurt…

  13. Thank You Sign

    5 Ways to Generate Organic Online Reviews

    You’ve heard all about why your business needs to be on social media. In the grand scheme of things, it’s still the new kid on the block in the neighborhood of marketing. But just because so much attention has been focused on the shiny and new does not mean that you should lose sight of…

  14. What's Your Website's Purpose?

    Does Your Website Content Have a Purpose?

    To stay in and study for that big exam, or enjoy the kegger down Greek Row; Yes, we go back to the university days (daze?) to show a prime example of why prioritization is key to success in anything you do. As anyone worth their salt in the professional world will tell you, great work…

  15. Beauty and Brains

    Beauty AND Brains: 5 Things to Consider Before a Website Redesign

    There’s no question that everyone loves a beautiful website. Design matters, and your website design should reflect your brand and capture your target audience. While falling in lust with a pretty site is easy to do, we consider ourselves the serious-relationship-type. A beautiful website that lacks the right content, user-experience or call-to-action is essentially beauty…

  16. Celebrating 20 Years at Findsome & Winmore

    20 Lessons I Learned in 20 Years of Business

    Things I Know Now But Wish I Knew Then… In 1995 at the age of 19, I saw a demonstration of the Internet. A Rollins College student at the time, I watched a professor send an e-mail message (think green screen) to his colleague at Harvard and get an immediate response. How did something travel…