1. Naming Your Company: It’s Not Monkey Business

    “Why don’t we just call it ‘Pink Monkey Butt’?” I am not at liberty to reveal if this was actually said in a confidential branding meeting with a client, but let’s just say that when it comes to naming your company, things can get a little…um…bananas. Recently at Findsome & Winmore, my fellow principals and…

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    10 Classic Reasons to Incorporate Video Into Your Content Marketing

    Findsome & Winmore firmly believes in the power of video as a component of a company’s digital marketing strategy and success. In fact, we practice what we preach and continue to see tremendous success with current customers and prospects. We recently rebranded our agency, Findsome & Winmore (formerly Websolvers). There were a number of strategic…

  3. What Should I Write About on My Blog?

    A common question that clients and friends ask me has to do with what to write about on their company blogs.  Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…

  4. Digital Marketing Agency Blog

    The History of Content Marketing

    Content marketing might be less popular as a term than search marketing and social media marketing, but it certainly is not a new tactic. Looking at some early examples of content marketing not only serve to demonstrate its longevity, but help us to understand it in practice. The history of content marketing is one from…

  5. Digital Marketing Agency Blog

    WebSolvers Changes its Name to
    Findsome & Winmore

    Carrying on the spirit of helping clients acquire customers in innovative and efficient ways, WebSolvers is now Findsome & Winmore. After being among the first to plant digital roots in 1995, WebSolvers has changed its name to Findsome & Winmore to better reflect the firm’s market position as well as honor the innovation and passion for…

  6. Driving traffic to your website

    How Do I Build Search Traffic to my Website?

    Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question…

  7. Digital Marketing Agency Blog

    “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…

  8. Apple Commercial: The Relatable Approach

    Perhaps you’re a skeptic of the latest Apple commercial, and with as much attention as Apple has received, you’re not alone if you’re second-guessing their motives. The hit commercial has been viewed more than any other video posted on Apple’s YouTube account. In fact, it has more than doubled their second highest video, one that…

  9. Digital Marketing Agency Blog

    Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

    Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV. Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded. The measurable results of the multi-platform broadcast,…

  10. Digital Marketing Agency Blog

    Investing Ideas: Starbucks Customer Feedback Goes Social

    I recently received an email from Starbucks about their five-year-old website: My Starbucks Idea. If you’ve never been to the My Starbucks Idea customer feedback website, it’s a portal where Starbucks steals all of your awesome ideas! Just kidding! (But only a little.) Good old fashioned suggestion boxes have been around for years, but My…

  11. Perfect Blog

    Company Blogs: Why Yours Should Have One

    “Why?” “What’s the point?” and “How?” These are the first three questions we hear when recommending that a company start a blog. The truth is, blogs are misunderstood. Blogging is not only meant for the foodie, fashionista or world-traveler. B2B firms, companies in specialized industries, and small businesses are all seeing more success than ever…

  12. Mobile Advertising: Is it Right for Your Business?

    Have you noticed how display advertisements are appearing on your mobile phone throughout the day? We see mobile ads in mobile apps, web browsers, and on social networking sites. Have you ever clicked on one or wondered about the ROI of mobile advertising? New research is helping us answer these questions. A recent piece in…

  13. Instagram Advertising ROI by the Numbers

    Instagram advertising is here and showing great potential. The first Instagram ad by fashion brand Michael Kors was spotted in November 2013 sporting a “sponsored” label and created quite the buzz. Instagram revealed last month that it would begin offering sponsored posts and delivered a preview of what it would look like. Instagram has held…

  14. Web Design Meets Content Marketing: Coca-Cola

    I am always interested in how the world’s marketing and digital marketing leaders are breaking new ground online. A particular web design article caught my attention this week as it profiled Coca-Cola‘s recent corporate website re-design effort. Coke’s new website looks more like a news portal than a corporate brochure. The upper area of the…

  15. Building Search Engine and Blog Traffic Takes Time

    Building search engine and blog traffic through content marketing and search engine optimization take time.  I have yet to meet a client that does not want steadily increasing traffic from organic SEO efforts.  It’s a natural desire because companies would rather acquire web visitors this way instead of paying for PPC ads on Google. But…

  16. Digital Marketing Agency Blog

    Stage Before Beauty: Don’t Skip the Sitemap

    Sitemaps are ugly.  They just are.  And clients don’t want to talk about them.  Who can blame them?  Websites are visual and beautiful.  Who cares if the cart is before the horse?  Let’s talk about lipstick, not foundation! Let’s pick out the kitchen tile before we know the number of bedrooms!  Let’s eat the icing…

  17. Your Web Design Has 10 Seconds to Capture a User

    High speed and zero cost have become the price of admission for those wanting to capture the consumer’s attention through web design.  And our attention is divided enough as we know from those of us who insist on walking, driving, and sleeping while texting.  If you look around at other drivers on the road, for…