1. A pair of hands typing on a typewriter

    How to Write an Effective Blog Post in 5 Easy Steps

    So you’ve heard that content is king and you should be blogging? You’ve got an idea of what you should blog about, but you’re not quite sure how to go about it. When content is being created, you want to make sure that you are getting the most out of it, just like anything you…

  2. Newspaper dispensers on a sidewalk

    Is There Room for Public Relations in Your Marketing Strategy?

    A question I’m often asked as a Public Relations professional is, “What’s the difference between PR and marketing?” The answer is simple: not much. Public Relations Defined Public Relations is the practice of monitoring and distributing the flow of information from an individual or company to its targeted audiences or the public, through strategic media relations…

  3. Why Your Brand Matters

    The Power of Your Brand!

    When Simplicity Isn’t So Simple It can be tempting, but don’t be deceived by the simplicity of many well-known brands. There is an art form and process behind branding, and without these processes it can become dangerously easy for a company to be misrepresented. The power of branding should never be undervalued or underrated. Effective…

  4. Digital Marketing Tips from YouTube's Greatest Stars

    3 Digital Marketing Tips from YouTube’s Biggest Stars

    Ah, YouTube — that venerable bastion of cat videos and fail compilations. A place where you can learn how to play Oasis’ hit song “Wonderwall” (on ukulele, no less!) and watch Neil DeGrasse Tyson discuss supermassive black holes. Readers, we are truly living in the future. Come to think of it, the fact that you are even reading…

  5. 20 Years of Web Design and Digital Marketing

    Celebrating 20 Years of Web Design and Digital Marketing

    When the clock struck midnight on December 31st, 2014 and we rolled into 2015, Findsome & Winmore entered its 20th anniversary year. As our agency reached that milestone, we wanted to pause and reflect a bit on the past and what it means for our future. Looking back, so much has changed in the technology…

  6. A football player drinking from a trophy cup

    5 Fun Facts To Up Your Super Bowl Game

    Football lover or not, the Super Bowl caters to all. I’m still in the process of understanding the beloved American game, but what I don’t need any help with grasping is the commercials (inject humor and/or a dog and I’m sold), the food (I’m a huge fan of chips and dip and think that any…

  7. A deck of playing cards

    Should I Consider Email In My Marketing Plan?

    It’s been over four decades since email was first created. Through the years, it’s evolved into being the King within a marketer’s deck of cards. Before we get into the nitty gritty of why email is so essential to your marketing plan, it’s best to explain how it has impacted us from past to present. Presently,…

  8. How to Use LinkedIn for Business

    Conquer LinkedIn In Just 10 Minutes A Day

    You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…

  9. Wall of Lists

    The Top 5 2014 List Posts to Ring in the New Year

    It’s my favorite time of year: List time. Best of, worst of, top-selling, funniest, weirdest, most viral – I love those compact, summarizing, quick-hit catalogues of cool. When I was little, I read The Guinness Book of World Records cover to cover. It was my favorite Christmas gift. As an adult, I’m a grocery store,…

  10. 2014 SEO changes

    SEO: 2014 in Review and New Year’s Resolutions

    If there’s one constant in the world of SEO, it’s that there is no constant. Between algorithm updates, best-practice tips, and users modifying how they search for information, you can always count on something changing. This past year may not have brought as many huge upheavals in search engine optimization practices as in years before, but…

  11. blog keyword tips

    Do Keywords Really Matter?

    SEO Blogging 101 Series: Part One Writing a blog post may be pretty straight-forward, but making it SEO friendly is another story entirely. If you have a great topic that you think your audience will be interested in, then it’s a good idea to go ahead and write it! However, it’s also important to make…

  12. shopping online

    ‘Tis the Season for Online Shopping

    If there’s one thing I’m very good at, it’s maneuvering around the world wide web and shopping to my heart’s content. In one hour, I can be done with holiday shopping sans the hassle of dealing with (road and pedestrian) traffic, all from the comfort of my own house. Even better, now thanks to responsive…

  13. Digital Marketing ROI

    Marketing: Not Everything That Counts Can Be Counted

    Do you measure the marketing ROI of having a presentable office lobby? Do you count how many leads you captured from spending an hour of your time with a community connector who invited you to have a cup of coffee? Of course you don’t. You can’t. Right vs. ROI You do these things not because…

  14. Email Marketing Holiday

    Holiday Email Marketing Know How

    ‘Tis a sad day to admit when it’s no longer PSL season (Pumpkin Spice Latte) at Starbucks. Fear not though, as your business approaches the holidays. Instead, prepare your taste buds for a Peppermint Mocha (extra peppermint to feel uber wintery) and take advantage of this occasion, email marketing style. First step: GET YOUR DUCKS…

  15. broken website

    Why Do Websites Break? 4 Common Culprits

     Picture this… You’ve just launched a shiny new responsive website: it’s slick, it’s sexy (hyperbole, I know, but sometimes it’s apropos) and then something breaks. “Why? Why?!” you ask while frustrated that you just invested a substantial amount of money into a now defunct website. It just doesn’t make sense…right? When reasoning about issues with your website, consider the analogy of…

  16. How to publish on Linked In

    LinkedIn Blogs: Why The Cool Kids Are Doing It

    If you’ve logged into LinkedIn within the past year, you’ve been greeted by Pulse news recommendations customized “just for you!” as the featured content in your LinkedIn feed. What began as a digital publishing platform for news sources and exclusive LinkedIn “Influencers” (see what they did there?), is now one of the most effective yet under-utilized…

  17. search engine strategy tips

    What type of online search is right for your business?

    Did you know that all search queries aren’t created equal? There’s more than one factor that comes into play where search is concerned.  Google gets about 3.5 billion searches a day, and the types of these online searches can be narrowed down into three main categories:  Navigational Informational Transactional So what does this mean for your budding…