1. Vintage Telephones

    Book Review – Contagious: Why Things Catch On

    Contagious: Why Things Catch On   As a digital marketing manager specializing in social media, I’m like a proud parent with the “My Child is on the Honor Roll” bumper sticker: I love social media and it’s easy to idolize. But a book I read recently gave a practical reminder that social media is a supportive…

  2. Generation Z

    Marketing to Generation Z

    I am getting married soon and my ten-year-old bonus child (we like that better than “stepchild”) plays Minecraft like I played Pac-Man.  Except I played in an arcade with tokens.  He plays for free.  In our living room.  On a computer.  While on FaceTime with his friends while they battle strangers from around the world….

  3. Chris Brogan Quote

    The Most Important Social Network of All

    Pull up any marketing article these days and Facebook, Twitter, Instagram and LinkedIn get more accolades than you can shake a stick at.  And understandably so.  After all, the growth of these social networks in terms of users, revenue and valuation has been astronomical.  The numbers are staggering. But a renowned business expert that I…

  4. marketing strategy

    4 Steps to Creating a Marketing Strategy

    We often tell clients that you can’t just dip your toe into marketing. If you’re going to start a Twitter account, a new website or a blog, you have to dive in. Because it’s impossible to “dive in” to every marketing tactic all at once, you have to consider which tactics work best for your…

  5. Monkey Business

    Naming Your Company: It’s Not Monkey Business

    “Why don’t we just call it ‘Pink Monkey Butt’?” I am not at liberty to reveal if this was actually said in a confidential branding meeting with a client, but let’s just say that when it comes to naming your company, things can get a little…um…bananas. Recently at Findsome & Winmore, my fellow principals and…

  6. Screen Shot 2014-04-02 at 12.13.01 PM 2

    10 Classic Reasons to Incorporate Video Into Your Content Marketing

    Findsome & Winmore firmly believes in the power of video as a component of a company’s digital marketing strategy and success. In fact, we practice what we preach and continue to see tremendous success with current customers and prospects. We recently rebranded our agency, Findsome & Winmore (formerly Websolvers). There were a number of strategic…

  7. What Should I Write About on My Blog?

    A common question that clients and friends ask me has to do with what to write about on their company blogs.  Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…

  8. Digital Marketing Agency Blog

    The History of Content Marketing

    Content marketing might be less popular as a term than search marketing and social media marketing, but it certainly is not a new tactic. Looking at some early examples of content marketing not only serve to demonstrate its longevity, but help us to understand it in practice. The history of content marketing is one from…

  9. Digital Marketing Agency Blog

    WebSolvers Changes its Name to
    Findsome & Winmore

    Carrying on the spirit of helping clients acquire customers in innovative and efficient ways, WebSolvers is now Findsome & Winmore. After being among the first to plant digital roots in 1995, WebSolvers has changed its name to Findsome & Winmore to better reflect the firm’s market position as well as honor the innovation and passion for…

  10. Driving traffic to your website

    How Do I Build Search Traffic to my Website?

    Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question…

  11. Digital Marketing Agency Blog

    “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…

  12. Apple Commercial: The Relatable Approach

    Perhaps you’re a skeptic of the latest Apple commercial, and with as much attention as Apple has received, you’re not alone if you’re second-guessing their motives. The hit commercial has been viewed more than any other video posted on Apple’s YouTube account. In fact, it has more than doubled their second highest video, one that…

  13. Digital Marketing Agency Blog

    Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

    Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV. Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded. The measurable results of the multi-platform broadcast,…