1. Digital Information Overload

    Focus Your Digital Marketing: From Chaos to Order

    Nearly every day a new app, social network, or technology appears promising to make your job easier and kick your next campaign in to high gear. Thanks to the real-time component of social media, marketers can invest a lot of time and energy in the things that will impress and connect with customers online. The function…

  2. news network

    The Pinning of Breaking News

    CNN is on Pinterest. Yes.  You read that right.  And they are not pinning recipes or the latest cute shoes.  (Well, actually, there are some cute shoes on the Style board, but I digress.) We all recognize that social media channels have come a long way.  It’s fascinating to marketing nerds (like me) how the…

  3. search engine changes

    Life After SEO for Content: What’s Next?

    It’s no secret that the world of search engine optimization and search in general is constantly changing. The trick is to not just keep up with the change, but stay ahead of it. The mantra “content is king” has been the precedent in SEO for a while now, but what do you do after you’ve…

  4. Vintage Telephones

    Book Review – Contagious: Why Things Catch On

    Contagious: Why Things Catch On   As a digital marketing manager specializing in social media, I’m like a proud parent with the “My Child is on the Honor Roll” bumper sticker: I love social media and it’s easy to idolize. But a book I read recently gave a practical reminder that social media is a supportive…

  5. SONY DSC

    What a 109-Year-Old Brand Can Teach Us About Content

    There are many things we can learn from Rolex- from how to maintain a luxury brand to how to keep that brand relevant throughout the years. What’s interesting now is that the brand that once used to balk at the idea of having a Facebook page and other social sites is now the one to…

  6. Goldfish in fishbowl

    K.I.S. and Tell: Why Keeping it Simple in Marketing is Crucial to Connect with Your Customers

    To really drive the point home, this blog post should be less than 100 characters and take less than 8 seconds to read. Sounds ridiculous, right?! That’s the average attention span of the majority of your marketing audience these days. Could you be boring or losing your audience with overthought marketing messages, long-winded copy, or…

  7. Generation Z

    Marketing to Generation Z

    I am getting married soon and my ten-year-old bonus child (we like that better than “stepchild”) plays Minecraft like I played Pac-Man.  Except I played in an arcade with tokens.  He plays for free.  In our living room.  On a computer.  While on FaceTime with his friends while they battle strangers from around the world….

  8. Chris Brogan Quote

    The Most Important Social Network of All

    Pull up any marketing article these days and Facebook, Twitter, Instagram and LinkedIn get more accolades than you can shake a stick at.  And understandably so.  After all, the growth of these social networks in terms of users, revenue and valuation has been astronomical.  The numbers are staggering. But a renowned business expert that I…

  9. marketing strategy

    4 Steps to Creating a Marketing Strategy

    We often tell clients that you can’t just dip your toe into marketing. If you’re going to start a Twitter account, a new website or a blog, you have to dive in. Because it’s impossible to “dive in” to every marketing tactic all at once, you have to consider which tactics work best for your…

  10. Screen Shot 2014-05-01 at 10.16.44 AM

    Show AND Tell: Why Visuals are Key to Finding & Winning Audiences

    If you’ve been reading this blog for any length of time, you know why content marketing is vital for your business. If not, welcome to our snazzy blog! You’ll find everything from posts on digital marketing and business strategy to even such fascinating topics like “Pink Monkey Butt.” Trust me, it’s a worthwhile post, so…

  11. Monkey Business

    Naming Your Company: It’s Not Monkey Business

    “Why don’t we just call it ‘Pink Monkey Butt’?” I am not at liberty to reveal if this was actually said in a confidential branding meeting with a client, but let’s just say that when it comes to naming your company, things can get a little
um
bananas. Recently at Findsome & Winmore, my fellow principals and…

  12. Screen Shot 2014-04-02 at 12.13.01 PM 2

    10 Classic Reasons to Incorporate Video Into Your Content Marketing

    Findsome & Winmore firmly believes in the power of video as a component of a company’s digital marketing strategy and success. In fact, we practice what we preach and continue to see tremendous success with current customers and prospects. We recently rebranded our agency, Findsome & Winmore (formerly Websolvers). There were a number of strategic…

  13. What Should I Write About on My Blog?

    A common question that clients and friends ask me has to do with what to write about on their company blogs.  Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…

  14. Digital Marketing Agency Blog

    The History of Content Marketing

    Content marketing might be less popular as a term than search marketing and social media marketing, but it certainly is not a new tactic. Looking at some early examples of content marketing not only serve to demonstrate its longevity, but help us to understand it in practice. The history of content marketing is one from…

  15. Digital Marketing Agency Blog

    WebSolvers Changes its Name to
    Findsome & Winmore

    Carrying on the spirit of helping clients acquire customers in innovative and efficient ways, WebSolvers is now Findsome & Winmore. After being among the first to plant digital roots in 1995, WebSolvers has changed its name to Findsome & Winmore to better reflect the firm’s market position as well as honor the innovation and passion for…

  16. Driving traffic to your website

    How Do I Build Search Traffic to my Website?

    Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question…

  17. Digital Marketing Agency Blog

    “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…